The cost difference between OK and GREAT

Remember, Great isn’t Cheap

I see leaders setting themselves up for failure and credibility loss when they don’t differentiate the cost of doing a GREAT job from the cost of doing an OK job.

… Don’t commit to deliver the dream-scenario that everyone is excited about without the dream-budget!

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Alignment is not Valuable if You Don’t Maintain It


When teams are aligned, good things happen

When your goals are aligned with those of your stakeholders, good things happen.

The trouble is, that without actively doing something to maintain alignment, entropy creeps in, and alignment gets weak. Read More

How to Craft a Productive Think Break


One of the most important things we can all do as business leaders is give ourselves time to think.

Scheduling time to think in your work week (and life in general) is vital to your success and sanity — and to your creativity and effectiveness. Read More

How small habits can lead to big gains


Habits that drive accountability

Many leaders struggle with how to hold people accountable for effective execution. What should you do when someone misses a deadline or a commitment?
What does accountability look like specifically?

One of things that sets organizations with a high capacity for execution apart from those that struggle, is that they pay attention to creating good habits on even on small things. Read More

10 Ways to Make Employees Feel Important


A Note on Good vs. Bad Leaders

I don’t think it’s any secret that I believe good leaders bring a sense of humanity into the workplace. In fact this was the topic of my TEDx talk. Read More

The Language of Ruthless Priorities


What do I mean by “Ruthless Priorities”?

If you have been following my work, for sure you have heard me use the phrase “Ruthless Priorities”.

I have always known that this expression could be problematic from a language standpoint and that it would not always translate well into other languages. Read More

Azzarello Group Client Stories

Every few weeks, I have conversation with someone who says, something like,

“I’ve been reading your blog and listenting to your webinars for years, do you ever do corporate work? ” or

“Do you ever consider doing speaking engagements?” or

“I didn’t realize you wrote a book!” Read More

Do you need a Think Break?


One of the most important things we can all do as business leaders is give ourselves time to think.

Scheduling time to think in your work week (and life in general) is vital to your success and sanity — and your creativity and effectiveness. Read More

Changing and Conflicting Priorities


Choosing Priorities

One of the toughest parts of being a leader is deciding what to say YES to and what to say NO to …so that your team can actually accomplish the most important work instead of drowning in activity. Read More

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