Azzarello Group Client Stories

Every few weeks, I have conversation with someone who says, something like,

“I’ve been reading your blog and listenting to your webinars for years, do you ever do corporate work? ” or

“Do you ever consider doing speaking engagements?” or

“I didn’t realize you wrote a book!”

It makes me laugh because for more than 10 years, I’ve been thinking that I’ve done a better job communicating about those things than apparently I have! Read More

Protecting Your Sanity at Work


“Who are your enemies?”

I have been asked that interview question for my whole life as I was growing my career.

I am recalling being in my twenties, sitting across the table from a grizzly and embittered executive who would ask me, “Who are your enemies?”

When I would fail to produce a list of enemies, the interviewer would look at me with disdain, like I was the most irrelevant person on the planet, implying, “How can you claim to be competent if you haven’t made powerful enemies?”

That scene seems so ridiculous to me now. Read More

Do you need a Think Break?


One of the most important things we can all do as business leaders is give ourselves time to think.

Scheduling time to think in your work week (and life in general) is vital to your success and sanity — and your creativity and effectiveness. Read More

4 keys to making a good impression


FIRST, Stop trying to be impressive

If you are in a situation where you need to be impressive… a job interview, a sales call, a negotiation, a presentation — one of the worst things you can do is to try, on purpose, to be impressive. Read More

Changing and Conflicting Priorities


Choosing Priorities

One of the toughest parts of being a leader is deciding what to say YES to and what to say NO to …so that your team can actually accomplish the most important work instead of drowning in activity. Read More

More Reasons to Turn Your Camera On


My recent blog post, Get Over It. Turn Your Camera On drew so much feedback and so many comments that I wanted to take an opportunity to follow up.

The world seems to be split into two groups on this:

1. Read More

Optimizing Your Online Presence


What is your positive online footprint?

The topic of how you appear online when people do a search came up in one of the recent member discussions in my Executive Mentoring Group.

It was an interesting conversation that quickly went from preventing risk by not posting “unflattering” stuff to…

“What can and should you be proactively posting to your benefit… to create a positive impression?”

How do you show up in a search?

Read More

Get over it. Turn your camera on.


The Dreaded “Video Phone”

If you did not grow up with a camera phone, you probably remember the days of thinking about the absolute horror of a video phone.

“Can you imagine that if when people called you at home, they could see what you look like? Read More

The Difference Between Bad Managers and Good Managers

The Business Value of Good Managers

If you want to positively impact the bottom line in your business, there is one thing that will make a bigger difference than almost anything else: Insist that all of your managers are good managers. Read More

How to manage work you don’t understand


Is it OK to not understand the work you manage?

Many people think that as a manager you need to understand the work not only as well as your reports, but even better.

They believe that if they are going to be credible with their team, they have to prove they are the smartest one. Read More

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