How NOT to market bad news…



fortune-cookie

Making bad news sound happy is not good marketing

I had a recent experience with Starbucks that got me thinking about how marketing organizations can have a tendency to think that their job is to make everything sound like good news — and how sometimes that is such a very wrong approach. Read More

The best approach for an executive sales conversation


executive sales

The conversation

During one of the member coaching hours of my professional development program, someone asked me how to improve the way to have conversations with executive customers.

I recalled a common situation that occurred when I was a technology executive and sales people would bring me into their clients as the “visiting dignitary”. Read More

Caring about customer care

Comcast vs. AT&T

I have had a “Comcast experience” over the past 2 weeks (photo is of their actual “finished” job) which took me about an hour to clean up.

(They actually went so far as to put in about 8 cable ties to reinforce the most tangled areas, making it impossible to even shove the pile of wires aside without cutting everything apart.)

In addition to the experience itself, two things happened:

1. Read More

BMW Bad Service – The Sequel

Previously…Free service you don’t like

Awhile back I wrote an article about how BMW “pseudo-service” repels customers.

For those that did not read the prior article, the gist is that as an owner of a new BMW your choice is to get free service from BMW that you dislike (because of the awful and useless, “give me a 5” survey process I described) or to get good, paid-for, service from someone else. Read More

Pseudo – "customer service" that people hate

Service or torture?

I am the type of person that buys a car and drives it forever.

My sturdy little BMW Z4 just passed 120,000 miles.

Today I found myself thinking a startling thought…

“When I get a new car, I don’t want to get a new BMW…I’d rather get a used one, because new BMW’s come with free maintenance for a few years and I don’t want to have to deal with BMW’s service department. Read More

Customer Service: Is it Cost or Care?

Customer Service

It all starts with one executive decision.

Every company has one, single, strategic decision to make about customer service. That decision is cost or care?

Here is what I mean:

If you make the decision for Cost:

You have made the decision to provide customer service only because you have to, and you want to do it at the lowest possible cost. Read More

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