February 25, 2014February 25, 2019 by Patty Azzarello

Marketing & Positioning Yourself

This month’s webinar was on Marketing & Positioning Yourself.

If you missed it, you can download the podcast!

This is a useful webinar to download if you need to:

Prepare for a job search or interview
Go after a promotion in your own company
Prepare for your annual performance review
Build a compelling, go-to library of career-management materials
Be seen as your best, authentic self, more frequently and consistently

Free Download

If you are a member of Azzarello Group, you can download the webinar for free. Read More

September 20, 2013April 18, 2018 by Patty Azzarello

What your peers are reading…

I was quite excited when I realized that I could open my book RISE on my kindle and ask to “view popular highlights and marks”.

How cool is that?

As I browsed through what most people were highlighting, I got the idea to share them because there is an interesting theme here…

The Most Popular Highlights in RISE

Here they are…

1. Read More

August 19, 2013April 18, 2018 by Patty Azzarello

5 reasons why you should BE a mentor

I am always talking about the importance of getting and using mentors. Today I want to talk about also being a mentor.

Who, me?

I remember when I first joined HP, I was asked to attend a meeting to discuss mentoring. Read More

July 22, 2013February 25, 2019 by Patty Azzarello

Do you need a personal brand tune-up?

Every month I do a webinar on a topic of business leadership and personal effectiveness as part of my membership program for business leaders.

This month’s webinar was on Personal Brand Tune-up.

The live broadcast is always free an open to anyone. Read More

July 2, 2013April 18, 2018 by Patty Azzarello

If you are scared, you are making progress

Scared is OK

Lately I have found myself telling a lot of people that it’s OK to be scared.

This often comes up when someone is considering delivering a big presentation, taking on a new project, or going for a promotion…or even just speaking up in meetings. Read More

May 21, 2013April 18, 2018 by Patty Azzarello

When to speak up

This is short post this week, but this topic is on my mind because I have had this conversation with so many people over the past month or so.

The dilemma so many people face…

Two kinds of people

There is one kind of person (who is universally disliked) that brags, is always talking, pretends they know it all, doesn’t add value, but acts like they are really important. Read More

March 11, 2013April 18, 2018 by Patty Azzarello

Building your brand without bragging

“But I am humble”

You need to be viewed as credible if you want to be highly effective and get the recognition, resources, and trust you deserve.

But you can’t be credible if you are invisible.

Humble people often tell me,

“It’s the work that matters. Read More

February 11, 2013February 26, 2019 by Patty Azzarello

How to become more valuable

Since this month’s upcoming webinar is on Developing Strategic Habits, I wanted to talk how becoming more valuable and being more strategic are connected.

What do I mean by “being strategic”?

The opposite of reacting immediately and equally to everything
Overall, big picture, business understanding
Deciding on purpose, how you want to invest your time, and doing it
Conceiving of, leading, and implementing necessary change and transformation
Understanding investments, impact, outcomes, costs, risks and consequences
Assessing the need for, and building support systems
Achieving predictable success on long term projects and goals
Evolving your role to meet changing business needs
…always considering what adds the most value, not just working hard

What adds value?

October 16, 2012April 18, 2018 by Patty Azzarello

3 Questions: How effective are you at work?

How am I doing?

Once a quarter or so, I find it valuable to step back and ask: How am I doing?

Otherwise, you can end up consumed by work for years at a time, and not be really happy, or not be really getting anywhere. Read More

June 1, 2012April 20, 2018 by Patty Azzarello

Bill Murray said I was crazy…

Every month I do a webinar, and then I do a blog post with a summary and a link to listen.

So…here is the link to

Download: BUILDING & USING YOUR NETWORK

But this month, and because this webinar was about networking,

I wanted to share a networking story about how 2 days after the webinar I met Clint Eastwood and Bill Murray…

…for the sole reason of being scared to do it, and doing it anyway. Read More

Category: Standing Out