Do you need a personal brand tune-up?

Every month I do a webinar on a topic of business leadership and personal effectiveness as part of my membership program for business leaders.

This month’s webinar was on Personal Brand Tune-up.

The live broadcast is always free an open to anyone. (Get invited to future webinars)

But if you missed it, you can download the podcast.

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.


If you are not a member,
you can: purchase the webinar, or
Learn about membership.

This is a good webinar to download if you:

  • Are preparing to compete for a new, bigger job
  • Want to change your brand without moving to a new company
  • Need former peers to see and accept you in a new leadership role
  • Want to be credible and effective in a new job right away

What are you known for?

In this webinar I shared practical techniques for changing or up-leveling your brand.

You have a brand whether you know it or not. It’s communicated through your behaviors.

What other people think your brand is — that’s what your brand is.

Bottom line: If you want to be seen as something more or different by others, you need to change how you behave. And you have to do it on purpose.

Here’s what the webinar covers:

  • 3 practical techniques to up-level your brand in your current company
  • How to share your brand with others, without bragging
  • Ways to re-inforce your brand in your day to day interactions
  • How to communicate about your work so it builds brand credibility

Worksheets included

There are some great worksheets for this webinar which include:

  • Key communication documents you should always have with you
  • Daily strategies to reinforce your brand
  • Template to connect your brand with key stakeholders

What people see

How you work and communicate is as important as what you deliver

It’s important to be sharing your brand day in and day out, in every interaction.

You need to talk about your work in a way that builds credibility and gives you a platform to share what you stand for and what people can expect from you.

If you want to be viewed as ready for a bigger job, people need to see you in that light.

Tune your behaviors and your conversation

Whether you are preparing for a new, bigger role, or just got promoted, it’s not just the work that changes.

It’s a very powerful thing to decide what you want to be known for ahead of time, so you can then give yourself the challenge and the checkpoints to act consistently.

It this webinar you’ll get the tools to make sure you are coming across as you want others to see you.

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group –it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.


If you are a member, just on this topic alone, you can also get related webinars for free on:

  • Packaging and Positioning Yourself
  • Standing Out
  • Mastering Executive Communications
  • Relevance and Personal Brand
  • Executive Presence

So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too. For your membership fee of $179 you will be able to access everything in the Member Library for a full year!

Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Membership a great resource (and a steal at $179) to help you advance your career. Many members report raises and promotions, and cite lessons and support they specifically got from this program.

Be more successful, and happier along the way. I’d love to help.

Become a Member


Other Options:

Download the webinar with worksheets and templates
Download just the podcast

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About Patty
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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