Azzarello Group Blog
posted by Patty Azzarello on June 29th, 2009

Bad Bosses

www.dilbert.com.
This topic comes up all the time in one form or another, so I thought I would put some structure around it, and give you some ideas, if you are dealing with a bad boss.

There are 4 categories of bad bosses

I’ve listed them in order of how
personally damaging they are to work for:

1. Useless
2. The Good Menace
3. Asshole
4. Irrational Abusive

(I am going to use “he” and “his” in this discussion just because it is easier, not because I believe there are no bad female bosses”!)

1. The Useless Boss

Here is a guy that is either in over his head or just doesn’t care.  He can’t make a decision. He doesn’t have a strategy. He can’t fire people who are not performing.  He’ll take the credit, but not do the hard work.  When the biggest challenges are heating up, he is on the golf course.

Reality: Not Harmful
As bad bosses go, these are the most benign and can present you with great opportunities to step up.

You won’t get paid the big bucks, and you probably won’t even get the credit, but you can use the situation to your advantage to get higher level experience that will have a big payoff when you go to interview for a bigger job later.

Strategy: Step up
Pick the elements of his job for which it will benefit you to get experience, and do them.  Don’t speak badly of him to others — this doesn’t benefit you.  It doesn’t make you look smart, and you never win against your boss.   Just focus on getting high value work done, with or without his help or involvement.

2. The Good Menace

These are generally good, well-meaning bosses who are very committed and engaged, but not in a helpful way.  In fact, quite the opposite.

This is the boss who micro-manages, who second guesses you, who goes around you to your people causing frustration and confusion.  It’s the boss who says things casually that cause aftershocks of worry and work for you to recover from.

This is the boss who changes his mind all the time, can’t stick to a strategy, is the source of fire drills, chaos, extra work and re-work.  This is the boss who keeps you busy with stupid stuff when you could be adding way more value.

Reality: You can’t blame your failure on the fact that your boss is stupid.
You need to find a way to be successful in spite of your boss.  This is probably the most common type of bad boss.

Strategy #1. Give them what they ask for.
You either need to “check the boxes” or negotiate it away.  Just not doing it because it is stupid doesn’t work.  Only after you’ve given him what he needs, or talked him out of it, can you get back to the higher value work.

Strategy #2. Give your boss feedback.
Give your boss feedback that gets you both focused on the outcome and the specific behaviors that are causing issues.  Don’t make it a conversation like, “you don’t trust me”, or “you don’t support what I am doing”.  Make it a conversation about “when you say or do this specific thing” that results in this specific challenge — the impact of that is a problem for the business.”

(I will write another post soon with more about how to give feedback to your boss.)

3. The Asshole

I distinguish this third category from the fourth category for one reason - they can behave better if they choose to.

The Asshole is a boss who needs to make others feel small and less important.  They thrive on it.   They consider the “power” of their management role to be a direct reflection of their personal power, and they let you know about it all the time. 

You can find them by seeing how they treat assistants, waiters, and sales clerks.  If they have constructive feedback to give, they will be mean about it.  They are bullies.

This is the boss who makes selfish decisions, is a hypocrite, lies, cheats, and covers his own back at a cost to others. 

Reality: They are out there.
You can probably think of a couple.  There is not a great filter to prevent them from advancing, and in fact they can be quite masterful at it, by turning their bad behaviors on and off as it suits their goals.

Strategy #1. Minimize Contact.
If you work for an Asshole, the best strategy is to minimize your time under fire.  Bullies need someone to bully.  Don’t be present.  If you are getting yelled at don’t engage, don’t take it personally, leave the room.

Strategy #2. Business Focus.
For example if you are in his office and he attacking you for your poor work, try to say, can you re-state your desired business outcome for this, so I can make sure to tune it the right way.  Get the conversation off of You, and onto the Business.  If this still doesn’t work go back to strategy #1.  Get out of the room. 

4. The Irrational Abusive Boss

I have had several people close to me encounter this type of boss.  The distinguishing factor here from mere “Asshole”,  is that there is a specific psychological disorder at work, and these people are not capable of changing.

This is a boss who rages out of control and way out of proportion,  for reasons which have no logical basis.  They are genuinely abusive.

Reality:
The issue here is Narcissistic Personality Disorder.  (NPD).  I used to think that Narcissism was just about people being overly into themselves.  The disorder is actually much more specific.

I have included a partial list from the National Institute of Health on NPD:

  • Reacts to criticism with rage, shame, or humiliation
  • Takes advantage of other people to achieve his or her own goal
  • Has unreasonable expectations of favorable treatment
  • Requires constant attention and admiration
  • Disregards the feelings of others, lacks empathy

Working with a Narcissist

People with NPD need to be “inflated” (think of a bicycle pump) at all times.   As soon as they start to get deflated,  they need to be pumped up again.  And there are two ways they get pumped up.  1) by people feeding their disorder with attention, praise, and admiration, or 2) by becoming irrationally abusive.

Why they are there

The other part of the reality is that Narcissists can be highly successful.  Their NPD pushes them to get their way with little grey area for questions, justifications or doubts.  If big success is what they are after, they often get there, albeit leaving many causalities along the way. 

So shareholders are not necessarily motivated to take them out, and if enough workers can survive the tyranny, there can be big business outcomes.

Strategy: have a self-preservation plan
If you have a narcissist boss on your hands it is critically important to:

  • 1. Learn as much as possible about this disorder
  • 2. Recognize that they won’t change
  • 3. Not take it personally
  • 4. Develop a either survival or exit strategy

To learn more about NPD and how to deal with people who have it:

There is a book that is a must read:

And here are two shorter articles to get started:

Photo Credit to Scott Adams: Dilbert Boss

posted by Patty Azzarello on June 26th, 2009

Career Hazards: 10 Ideas (plus podcast)

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This week our member webinar was on
the topic: Avoiding Career Hazards.

You can Download a Podcast of this webinar

TOP 10 IDEAS
ON AVOIDING CAREER HAZARDS


1. DO Better, LOOK Better, CONNECT Better

My DO Better, LOOK Better, CONNECT better model is really important if you want to build value in your career.  Whether you are looking for a new, bigger job, or just wanting to be effective at the job you have now, missing any one of these is a big Career Hazard.

DO BETTER HAZARDS

2. Missing The Real Requirements for Top Jobs
It’s different at the top.  You need to change the game, not just solve problems.  The scope is different and what you measure and care about needs to change. 

3. Accepting your job As-is
You need to understand what your job needs to be.  What does the business need in the future? It is up to you to evolve your job to add more value to the business, not just keep doing the job as it was given to you.

4. Failing to rise above the activity
You need to make yourself less busy, (no one else will). You need to work ON your business not just IN your business.  You won’t add enough value to the business if you don’t make time to think and act strategically.

5. Holding on to detail
You can’t carry all the detail and deep content knowledge up with you to higher level roles.  You need to let go.  Trust your team, don’t  compete with them.  If you don’t let go you will fail to work on the more important things you need to be doing at a higher level.

LOOK BETTER HAZARDS

6. Being Invisible
Make sure decision makers and influencers know you.  Create positive visibility for your work and your team.  This is not politics.  It is about being effective. But no stalking. Don’t be annoying.

7. Low Credibility and Relevance

Make sure you are building credibility and relevance for your work and your team.  This is critical not just for a getting a new job, but for being effective in your current one.  People with high credibility get more done.  People who are relevant have more of an impact.

CONNECT BETTER HAZARDS

8. Not on “The List”
You need to get on “The List” for any top opportunity.  You won’t get the job if you are not on “The List”.  Find out how it works in your environment and get on it!

9. Getting the wrong experience
Don’t expect your current job to give you the experience you need for the job you want.  You need to get experience in your target job before you are in it.

10. Failing to get help
Don’t let your ego get in the way.  Be open to help, coaching and ideas. Get mentors.  Build your network. Successful people get a lot of help.  That is why they are so successful.

You can Download a Podcast of this Webinar (~35 mins)

 

DO YOU WANT MORE SUPPORT ON CAREER HAZARDS?

Attend one of my Career Workshops.
We spend a full day covering these topics and more.

The workshop is personalized to YOU. 
You will build your plan for your own career with coaching from me.

This is a chance for you to join me and a small group of people to build your plan to be more effective, build your Personal Brand, increase your influence, and grow your network.

Get your Break-through
In this workshop, I help talented people get their career break-throughs.  It’s been wonderful to hear the stories about the big promotions, and the career and life changing events that people have been able to create for themselves as a result of this workshop.  Learn more here
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posted by Patty Azzarello on June 22nd, 2009

Get Help!


Photo by Jacek Walicki Down Dog Photography

Highly successful people are successful because they get a lot of help, not because they are too good to need it.

You are not expected to know everything.  Really.  So pretending that you do doesn’t have much of a payoff, especially if it keeps you from getting the job done. 

Don’t let your ego get in the way of getting help.  I have seen many careers fail for this single reason. 

Here is why getting help will widen your margin of success over those that fail to seek it out, don’t recognize it, or refuse it when offered.

Get help to make sure you deliver.

If you are growing your business or career, you will be in over your head from time to time.  At times you will feel like you are not qualified, you are not doing a good enough job, and you are not sure what to do about it.

Never suffer alone!  It’s OK to be confused, it’s not OK to fail to deliver results.  So get some help.  Find people who have done similar jobs and ask for best practices.  Get mentors who are not in your business that you can go to and say “Help!” and be safe in doing so.

The last thing you want to do is struggle on your own, act smart,  and fail to deliver.

You are NOT expected to know everything.  But you ARE expected to be able to recruit the support you need, and learn how to do the things you need to do along the way.

Get help to make you better, smarter, and faster

You always need to be increasing you “fund of knowledge”.  Think about what you know about a particular topic.  Your  fund of knowledge comes from what you already personally know, plus what you can research on your own in a given amount of time, plus ideas and information you can get from others.

If you develop a habit of learning from others, the bigger your fund of knowledge will become on an increasing number of topics.  So you will become better and faster at solving problems.  You’ll learn even more best practices, and get continued inspiration for innovations.

The best way to do this is to avoid the temptation to feel like you know more than others, and to develop the habit of always asking others for inputs and opinions.  See also: Who has the best ideas?:

Get help to grow your influence

Successful people have a ready network to go to for referrals, recommendations, introductions, leads, sales, partnerships, participation in key events, and general support of whatever they are doing – All the things that make business go.  Don’t underestimate the value of this.

I know I have been caught up in being narrowly focused for months (or years) at a time, not realizing just how much these kinds of connections drive real success.  Without growing your influence through others, you will not accomplish as much, and you will will not compete effectively for the top spots.

Get help to get more work done

Sometimes there is just too much work to do.  People who invest in building their “extra team”, can get more people to do actual work for them.  They have access to more resources and support for what they are trying to accomplish.   Without this you will go slower and have less capacity to produce value for your business.

Standard Rules of Networking Apply:

  • Network when you don’t need anything
  • Give more than you take

Make sure you help others

Everyone can be a mentor.  Seek out opportunities to help others too.  This is important to keep your balance of give and take in your network always leaning toward “give”.

When you are asking for help, I have found that starting a conversation simply with “I’m hoping you can help me…” is a good way to start a conversation.  Most people want to help.  It doesn’t make you less credible to ask, and in fact, can build trust and confidence.  Never Fail Alone.

posted by Patty Azzarello on June 18th, 2009

Your Team’s Brand

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I was giving a talk this week to an
audience of CIOs and one of the topics
we discussed was choosing the level of
service you want your team to deliver,
and how to do specific things on purpose
to make sure your team is consistently
delivering that service.

It occurred to me that this is an
important issue for any team to
decide on purpose — not just ones that officially deliver “a service”.

Your team has a Brand today whether you know it or not.

Your current Brand is based on how your team collectively behaves.  Your Brand is defined by the experience people have with you.  More specifically:

Your Brand is defined by the things others experience most consistently.

What does your team do consistently?  Does everyone on your team have the same view of responsiveness, quality, innovation, collaboration?  Do they do they have the same values? Do they do the same things when they interact with others?  What collective impression is your team giving your many stakeholders, influencers and other audiences?

Leaving your Team Brand to chance creates a big hazard for you, and a lost opportunity to step up to play a bigger role in your company.

Doing a team brand-building exercise is great not only for team building, but it helps increase your team’s effectiveness, and builds credibility.

In its basic form building a Team Brand has a few simple steps:

1) Find out what your current team brand is
2) Decide as a team what you want to be known for
3) List the audiences you want to make an impression on
4) Build a plan to do it

What is your definition of Service?

Service is a good place to focus when you are deciding what you want to be known for, because it forces you to define your values, your expectations, and how you plan to show your brand by what you give to the rest of the world.

First, what does service mean in your world? Who are your “clients”? What are your “services”? What are your “service intentions and promises”? And what is your “style” of service? These things will have a huge impact on your Team Brand.  Remember your Brand is defined by how people experience you.

If you are an IT organization, service is a huge part of your brand.  It starts with your help desk, and your website.

If you are a Marketing team, you provide service to many organizations: the sales force, the product teams, the executive suite, the media.  What level of service do you want your team to be known for?  What will it look like in terms of quality, responsiveness, creativity, business acumen?

If you are a Product Development organization, how do you define the service you deliver in terms of general competency, handling change requests, customer understanding, quality, innovation, and communication?


Everyone has to share the same view and committed behaviors.

To have a consistent and positive Team Brand it is important that everyone on your team has the same understanding of what the Brand is, and how to deliver it.  The more you define it on purpose, the more likely it will be that every member of your team can and will deliver on it consistently.

Brand is not just for “Show” - it’s about effectiveness.

And when your team shares the same values and definition of service, and reinforces a set of brand-supporting-behaviors they all do on purpose, your team will be more effective and have higher credibility.  So you’ll deliver stronger results and get more done.  And you will position your team to play a bigger, and more important role in the company.

More articles on Service:

Here are some additional articles on Service you can use to start thinking about what type of service is important to you.  These also happen to be some of the most popular articles on the site.

Service or Torture?
Serving or Selling?
Customer Cost or Care?
Customer Value and the P&L

posted by Patty Azzarello on June 8th, 2009

Permission and Imagination

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If you want to advance in your career you
have to give yourself permission to not
KNOW everything and not DO everything.

And you need the imagination to do
more of what the business requires than
your job entails.

As I have been preparing for our next
monthly webinar on Avoiding Career Hazards,
I stepped back to think about what really
holds people back in their careers.

What struck me is that at the heart of most
career stalls is a fundamental issue with
permission or imagination.  This is particularly
evident in the following:

1. Your Job Description is not a life sentence

2. You need to do the job that needs to be done, not the one that is given to you.

3. You need to make yourself less busy

4. You don’t need to know everything

5. You need to do more than your job

For all of these, not only do you have permission to do them, you are expected to.  And the higher you go, these things are no longer merely expected, they become required.  You will fail if you don’t do them.

You need to recognize this and give yourself permission to do these things.  Then you need to fuel your imagination so you have the necessary ideas and insights to do even more.

1. Your Job Description is not a life sentence

People have a tendency to think their job is a combination of their job description and whatever else their boss piles on along the way. This is one of the things you need to break free of.  Your job is a contract with your company.

You have the ability to re-negotiate your contract to better suit your strengths, and your ideas about what your job should be — as long as it is good for the business.  This is how you put yourself in a position to thrive.

It is up to you to develop ideas about how to do your job even better — more efficiently, more creatively, more effectively, and push back on your boss when new requests are detrimental to achieving the critical priorities.

If you accept your job as written and just do your job, you will not stand out.  Give yourself permission to change your job description.

Which gets to the next point…

2. You need to do the job that needs to be done, not the one that is given to you.

As people step up to higher level roles, there is an outright expectation that they will not just do the job as it stands today, but that they will make the job bigger.

As an executive you are expected to understand what the business needs and raise the level of your job to deliver on where the business needs to go, not where it is today.  They didn’t hire you to just do the job, they hired you to raise the game and invent the job.

In other words, not only do you have permission change your job – that is the job!  You need  to understand what is not good enough about the status quo, and figure out how to build capability for the future.  You need to have the imagination to do this.  This is an area where having good mentors can be a big help.

3. You need to make yourself less busy

Early in your career, you get paid for your work output.  It is very much based on the time you spend working.  If you take a long lunch you are stealing from the company.

But as you advance you not getting paid for your time any more.  You are getting paid for the value that you add to the business.

And to do that you need to give yourself time to think.

You need to give yourself permission to not work on just the work every minute of the day.  You need to make time to think strategically, plan, organize, and invent.  I like to talk about this as working ON your business vs. Working IN your business.  This is your job.

Again, not only are you allowed take some time to think, you are expected to do this.  Otherwise you are not adding value, you are just doing work, and you are not doing your job as a leader.  See also: Make More Time.

You have permission to come in late, schedule some time and hide, or go for a walk to think.  You are not stealing time from the company if you are adding value working ON the business.

4. You don’t need to know everything

Another thing that holds people back as they get progressively higher roles, is that they don’t give themselves permission to not know everything.  They try to stay expert in the content.  This backfires for 4 main reasons:

1. The higher you go there is more and more content underneath you, you can’t stay as deep as your people.
2. You end up competing with your team.
3. You spend so much time on the content you fail to do the job you need to be doing adding value to the business.
4. You fail to hire smart people beneath you because they threaten you.  See also: Are you smarter than me?.

It is so important to give yourself permission to back off on being a deep content expert.  That is not your job.  See also Addiction to Detail.

Your job is to be working ON the business and finding ways to develop your team, be more efficient, innovate, negotiate for resources, plan strategically, and always focused on adding value to the business.

If you never give yourself permission to not know everything, you will get stuck.

5. You need to do more than your job

Once you give yourself permission to tune your job, create the necessary job for the future, make yourself less busy, and not know everything, here is where your imagination can really kick in so that you can take on broader initiatives outside your current responsibility and have a more strategic impact on the company.  See also: Do a bigger job.

If you want to get ahead you need to show that your reach and influence is broader than your organization, and you can create and execution things that impact the business in bigger and more strategic ways.  That is how you build relevance and get ahead.

posted by Patty Azzarello on June 2nd, 2009

Are you smarter than me?

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I hope so.

I have been continually amazed at how many managers are threatened by having really smart, capable people working for them.  I seem to be encountering this quite regularly these days when more people are more nervous in general.

I have never understood this.

I guess the possible fears/explanations are:

  1. You feel like you will lose your job to a smarter person
  2. You psychologically need to be the smartest person in the room at every moment
  3. OK, I’m out…I really don’t understand this!  Because I have never seen it work.Everyone around these people notices that they are nervous, threatened, and defensive.

Smart people hire smart people.

On the contrary, when leaders make their top performers famous, the glory always rubs off.

Let’s look at the model in it’s purest form…If smart people hire only even-smarter people, and those people hire only even-smarter people, the organization gets even stronger and smarter as it grows.  The leader is a hero.

If stupid people are threatened by smart people, and hire people less smart than they are, and so on, the entire organization gets more weak and stupid over time.  The leader washes out because the organization can’t deliver or compete.

But let’s look at this from the perspective of one manager and one really smart person.

As a manager if you find yourself saying Wow, this person is really smart, and really capable. In reality, they could do my job, maybe even better than me.

You have two basic choices.

1. Uh-oh - Be threatened and lock them in a supply closet.
2. Hurray! – Pile the work on, shine a spotlight, and let them move mountains for you.

In the first case, what do you accomplish?

  • You create a temporary façade of being the smartest person in the room
  • You organization delivers less work overall
  • You piss off a high performer
  • You may “get rid of them”, and that may be your goal…
  • You lose the respect and support of your team because they see you don’t value good people
  • Your organization delivers even less output over time
  • You are eventually seen by all as an ineffective leader

In the second case, what do you accomplish?

  • You have another person working at your level, so your team delivers more
  • You can delegate virtually all your current work to someone you can trust
  • You free up your time to think about and work on even higher value things
  • You free up time to build even more capacity into your team and broaden it’s impact.
  • You motivate a high performer
  • You are become known for attracting stars and developing talent.
  • You are still seen as actually being the smartest person in the room because people see you winning the loyalty and support a really smart, talented person (which is your job).
  • You personally are getting someone ready for a big promotion
  • You are building favor with someone who will be in positions of importance in the future.

I can not see a single downside to letting a really smart person be as good as they can be.

I have never seen a smart person letting a smarter person thrive beneath them get damaged by this.  It’s good for you, it’s good for them, it’s good for the business.

But, I have often seen people who are threatened by smart people and limit them to appear more qualified personally, lose the game and get moved out of the way.

I chose the picture for this post based on an Australian expression,”Tall Poppy Syndrome“, which is used to describe the need some people have to cut down the most capable and talented people around them – the ones who stand out.

posted by Patty Azzarello on May 26th, 2009

I could do this all day…

Business is hard right now.   You need
to find a pace that you can maintain,
because it’s not likely to get easy soon.

I’m having so many discussions with
people who say things like:

We are missing our revenue plan. 
There is a lot of pressure on cost. 
We are re-evaluating our strategy.
I am not sure what my budget is.  We may have another layoff.  I can’t commit to my plans.  Things might change again.  We are expecting another re-org.  My key  initiative has been put on hold.  It’s really hard right now.  Things are going really fast right now…

What if it doesn’t clear up soon?  What if you don’t feel more in-control soon?

One of the things we don’t talk about often in business is the necessity and the value of coping. 

Sometimes what makes executives successful is their ability to come to work again tomorrow

If you are frustrated because things are in flux, and you are not making the progress you want:

  • Give yourself some credit for coping
  • Don’t expect it to get easier soon
  • Pick a pace that you can operate at for a long time

Pick your pace

I am a cyclist.  There are some hills that take you to the point of total system failure — you can’t breath, your heart races, your legs are on fire.  The only problem is that that happens after five minutes, and it may take 30 minutes to ride up the thing!

So I force myself to pick a pace, one where even though it is still really hard, I can say to myself “I can do this all day”.  When I get my thinking, my legs, and my heart rate and lungs calibrated to “all day”, then when I finally reach the top I have accomplished the task, and I am still not at the absolute end of my energy. 

If you know the how long the hill is, you can push yourself to get to the top faster. But if you don’t know how long the hill is, you need a strategy so you don’t burn out on the way.

What is your pace that you “can do all day”?  If there is no end in sight to the turmoil, how much physical and mental energy can you invest over an indefinite amount of time so that you can make it to the top no matter how long the hill is, and still have energy to go forward after you get there?

Get ahead of the competition

When the market gets easier and there are more opportunities, you want to have the energy and the resources to jump — to go fast again — while the competition has burned out, given up, or failed along the way. 

It is your job to cope, and to keep going.  It is your job to manage the turmoil and keep making forward progress in uncertain and challenging times.  Otherwise you end up just working really hard, and not really moving the business forward, or getting anywhere personally. 

I have had miserable jobs, and it is always interesting to note how much of the misery I put on myself vs. that which was strictly imposed or required by the job.  You can actually make a pretty big change in how you feel about your job, by deciding how YOU will manage your energy.

Some ways to get up the hill:

  • List all the things you are worried about.  Are they all equally worthy of worry?  Budget your worry.  Don’t burn yourself out worrying about things that are not worth it.
  • Identify at least one thing you will negotiate “away” and stop doing.
  • Pick a single area to ensure success – one thing that you won’t fail at no matter what – and don’t let the uncertainty throw you off course.  Complete that, then do the next one.
  • Talk to your team – let them tell you what they think is hard about the current state.  Don’t underestimate the value of letting them talk about this.  Acknowledge the difficulty openly, then focus everyone on something they feel they can control and do well.
  • Build your Personal Brand.  How you act in difficult times does a lot to show the world your brand.  Are you positive and in control, or are you changing your mind all the time, uncertain, all over the place? When you are stressed, are you treating people with respect or are you nasty?
  • Don’t give up on your aggressive brilliant plans.  I do some of my best problem solving on a long hill.  Keep learning, keep thinking, keep building so that you are ready to jump when the obstacles clear.
  • No matter how over-scheduled you may be, schedule some time to think every day.

For more insights on focusing your career energy, join our next monthly webinar on Avoiding Career Hazards, on June 24th.

posted by Patty Azzarello on May 22nd, 2009

Leading & Managing: Top 10 Ideas


An interview with Jim Davis

This week I had an opportunity to interview
Jim Davis, CEO of Verified Person,
technology industry veteran, and a
personal hero and mentor of mine,
on my monthy member webinar.

Download a Podcast of this Interview
Download a Podcast of the Coaching Hour with Jim Davis and me

                                                 TOP 10 IDEAS
                                    JIM DAVIS SHARED WITH US

1. People, Process, Profit
People come first because that is how you get things done.  If the people are engaged and interested, it makes all the difference.  Process helps you avoid doing things the hard way more than once.  Profits are an outcome not an activity.  There is no VP of Profits!

2. Listen and Learn
Ask people, “What we should do More of, Less of, Better, or Different?” Ask how you can help them.  Go find the domain expertise you need to solve problems and learn.  Talk to customers and partners.  Build a complete picture. If you listen to people you will know what to do. 

3. Focus & Execute
Pick three things and get them done! You can’t let your organization get overwhelmed by trying to do too many things.  Get three things done, then pick the next three.  The focus is more important than picking the exact, correct three things.   Just get something done.  The customers will tell you what to do next.

4. Be right or wrong, but not confused!
Not everyone will be happy with what you choose to focus on.  You need to have a thick skin. People will argue.  But these will be the noisy few.  Most people just want to succeed at something, and will be happy with the clear focus. Don’t waiver. 

5. Repetition doesn’t spoil the prayer
Over Communicate.  Your organization will watch you closely to  decide whether or not they can push you around.  Once you have your focus, start every meeting with that, start every one on one discussion with that.  People may get bored hearing about it, but they will know you are serious. 

6. Develop People
People with big goals are worth helping because it strengthens the organization.  It’s important to push people to take ownership and responsibility.  If a decision needs to be made, and I’m not there, step up.  Helping people reach their goals has a more lasting effect on  a company than making the next new product.

7. Consequences
You need to let people know you are serious.  It doesn’t take long.  If you make an example of someone who is not performing, others take notice.  If your people see no consequences from you, they will continue to test you.

8. Don’t try and win against your boss
If you have a boss who asks for stupid things to be done, just do it.  Give him what he asks for.  You can’t win a political battle against your boss.  The organization will start to notice your boss, after awhile and you won’t lose.

9. You get what you Inspect not what you Expect
Encourage people to take big things on, but be rigorous about tracking progress.  Let the person propose the measures and the timeline, and then hold them accountable to that.  But they have to prove it.  Acutally inspect the deliverable.  And you need to triangulate by talking to people downstream.

10. Process & Metrics
Process helps us do the same things better. There are many repetitive tasks in business.  You and your staff need a set of metrics that drive your business. You need to attach metrics to key things in the business then measure and improve them over time.

Thanks again to Jim Davis for a great interview!

Download a Podcast of the Interview
Download a Podcast of the Coaching Hour with Jim and me.

posted by Patty Azzarello on May 18th, 2009

Patty’s Top 11 Leadership Values

Recently, someone that used to work
in my organization sent me this list. 
It is from 1999, when I took the helm of
the HP OpenView software business,
which was about a one billion dollar
business at the time. 

I used this list to introduce myself to my
organization, my peers, my management
and my partners.  

I didn’t edit this for current-ness, or to make it sound smarter.   
At the time, this was my Personal Leadership Strategy. This is what I said:

Patty’s Top 11

1. Teamwork
The team runs the business and we work together as a team to win.
I have an open and inclusive management style.
I believe in straightforward communications and no hidden agendas.
The team debates, then once a decision is made, the team supports the
decision, and we execute.

2. Do a few things well
I define well as 3 H’s - Happy Customers, High Quality, and High Impact in the marketplace.
To ensure success we must align across the organization and in all elements of the value chain. All parts of the organization must be focused and resourced consistently to deliver on those few things we choose to do well.

3. Simplify and Execute
Complex problems require simplified approaches–not equally complex
answers. If we simplify, we allow the entire organization to understand,
engage, and execute.  Everyone must understand what needs to be done
and what’s at stake.  Only if we simplify will we achieve this.
We must assume a long term view, but embrace a short term ability to execute.

4. Leadership, Ownership & Accountability
Clarity of ownership, & accountability are critical.  We each need
to own our area and deliverables, take the initiative to overcome
obstacles, and follow through.
You can expect me to do what I commit to do and I expect the same from you.

Everyone needs to be a leader–not just managers.
No matter what the situation I believe that it is NEVER THE WRONG DECISION to be POSITIVE and to LEAD.  I don’t mean you should bury problems, I mean you should address them head on, positively and by leading.

5. Communication
Open and clear communication across this organization is very important.
I am dedicated to create a consistent communication process so that
everyone in the organization has the information they need about the business.

6. People & Development
A successful business is created by successful, motivated people.
I am committed to development opportunities at all levels in the
organization.

7. Business & Financially Driven
We must all understand what drives the business from a financial
perspective.  We must meet our committed financial plan.
We all must understand how what we do, and how we make investments
and tradeoffs impacts our growth and our profits.

8. External & Competitive Measurements
We will play to win and that means measuring ourselves against our
toughest competitors.  We need to understand how they are investing
and what they are accomplishing, and make sure that we are poised
to be even more efficient and effective.

9. Process Improvement. To grow our successful software business we must manage our process to be predictable and repeatable.  This is the most effective way to deliver on our commitments for promised features on promised schedules.
This builds credibility with our customers and throughout our business.
Software process improvement allows us to be more competitive by
delivering higher quality products, with the right functionality, into the market faster than our competition.

10. Customers Define Success
We must be willing to listen to our customers and understand what
they truly value, even when they want us to deliver things that are
not on our wish list.

11. Sense of humor 
It is important to maintain a sense of humor in all that we do. 
Business challenges are overcome more directly with a generous
attitude and a healthy sense of humor.

What is your Personal Leadership Strategy?

I  talk a lot about the importance of having a Personal Leadership Strategy.  We had a member webinar on Leading vs. Managing, where I brought this up specifically, and this month’s webinar is
on Leading AND Managing.  So I thought this was a good time to talk more about Personal Leadership.

It’s important to stand for something.  It is important to be able to set expectations for how you intend to lead, and how you will manage your team, your organization and your business.

Make a list like this for yourself.  When you are presenting yourself in a new job or in an interview, it’s important to be able to talk about what you care about and stand for, and how you lead. 

I’m am pleased to note, that other than some better wording, mine hasn’t changed much over the years. 

Once you focus on what you really care about as a leader, you can be more consistently clear minded, and more effective in good and tough times.

Good luck,

posted by Patty Azzarello on May 11th, 2009

Customer Value and the P&L

This is a sequel to my last post on
Customer Cost or Care

Several people left comments, and I got even more email with opinions and questions about the real value of keeping or losing a customer, and the real cost, and P&L impact of providing care.

By the way, my husband is still in the UK,
and the bag will need to be checked one more time before I see it!

Let’s start by reviewing the things that we all know.

Getting a new customer is way more expensive than selling more to an existing customer.  Selling more to an existing happy customer is the lowest cost of all.  Having happy customers reduces your marketing costs as it refers you more new customers for free.  Having happy customers also reduces your liabilities - angry customers tell their stories more than 10 times more than happy ones.

Your customer service strategy can not be separated from
your business strategy.

Your decision on how much you are willing to invest in customer care is a big one.  It should not be seen as a peripheral or functionally isolated cost.  How you decide to treat your customers is fundamental to your business strategy.

If you don’t value keeping customers, your cost of customer care will go down and your cost of customer acquisition will go up.  Your overall costs will not necessarily do down, nor will your profits automatically go up — because reduced customer care will almost certainly result in reduced revenue.

And you will also forfeit an advantage that your competition can’t copy and the market can’t commoditize — treating your customers well.

Some ideas for the real world.

I’m not suggesting that you should provide limitless service and not worry about cost at all.  Every business needs to reduce the unit cost of doing business year over year.  It is the only way to stay competitive and fund innovation.  But don’t just squeeze cost out of customer care without considering the holistic value of keeping happy customers.

OK, so that all sounds nice.  But say you manage the service organization for a company who is not focused on customer care.  You would love to provide exceptional service, but you are being told that you can’t afford it, and that margins can’t support it.  You are being pressured cut cost and to increase the profit margin of your service and support business.

Two ideas:

1. Be the voice of the “Customer Value” line in the corporate P&L.

Expose the real cost of losing a customer just so it is clear to the whole organization. Do the numbers.  What is the actual value of keeping a customer in your business?  Be the one to show the hidden costs of losing a customer.  That should drive your customer service investment.

Calculate the actual cost of losing a customer in your world.  Things to factor in:

  • Loss of new, incremental revenue/opportunity
  • Loss of opportunity to create a “lifetime customer”
  • Loss of annualized recurring revenue
  • Cost of replacing a customer – marketing cost per lead that turns into a closed deal
  • The cost of supporting the sales process
  • Cost of viral effect, how many other customers will you lose based on bad referrals?

I spend about $120/month with Verizon.  They seem to have calculated that the cost of losing me as a customer for a few years is a few thousand dollars.  Verizon has on more than one occasion gone around their standard policies to invest $50-$100 in keeping me.  AT&T on the other hand has never done such a thing, and in fact has what I can only refer to as predatory methods for squeezing more money out of people by making mistakes then pretending it is the customer’s fault, and never refunding anything under any circumstances.

It’s really important to associate a specific value with the loss of a customer.

You need to connect the dots between customer care and increased revenue, not just between customer care and increased service cost.  If you don’t you will be inclined to squeeze your service and support organization on margins independent of understanding how it really impacts your business growth and profit.

2: Improve Service without spending more money.

There are a few things you can do to improve service even if you don’t spend any more money.

1. Personally use and test your standard service processes.
Get a first hand experience of how good or bad the level of service is.  Fight your way through your voice menus or website interfaces.  You will never improve it if you don’t have first hand experience. Even things like changing the hold messages, or not selling to people more than once while you are forcing them to hold, can make a huge difference in customer satisfaction.  Bank of America is the worst at this.  They over sell at every moment, (You can’t even activate a credit card without hearing six sales pitches) and they consistently deliver dreadful service.

2. Note what you like, and what embarrasses you.
You will be surprised at how much you can improve service by changing scripts.  How about having someone say, “I’m very sorry I couldn’t help you, would you like me to email you a survey form so you can provide your direct feedback to our company”, instead of the infuriating “I apologize for the inconvenience, can I do anything else to help you?” when you haven’t been helped with the first thing.  Also make particular notes about where your level of investment is creating a negative feeling in what you experience, so you have that as data for future budget discussions.

3. Spend a shift in the call center, on the help desk regularly.
All executives should do this.  Experience personally what customers call in about and how they are treated by your processes.  Get their reactions directly.   I guarantee you will uncover broken processes, mis-cues in scripts or service books, or repetitive or chaotic tasks that degrade both productivity and service.  You can fix many things for free if you just show up and pay attention.

4. Involve the team in cutting cost without degrading service.
Offer an award each month in each region for the most creative approach to reduce the cost of providing service without diminishing customer care. You can accomplish this if you involve the people doing the work to help figure out how.  One call center realized that a significant percentage of their calls were people asking questions.  They decided to make the answers more accessible, and their call volume decreased substantially.

If you don’t give your team a chance to help solve problems, they will have no motivation to do anything other than follow the process you put in front of them.

It’s your choice:

You can reduce the cost of customer service without cutting the care. It’s possible if you start with the strategic decision of providing care first, then cutting cost as a tactic, not as a strategy.

Special Note for People in the Bay Area

This year I am holding only two sessions of my Career Workshops in the Bay Area.

This is a chance for a small group of people to spend a day with me building a plan to manage their career, be more effective, build their Personal Brand, increase their influence, and grow their network.

I have about 4 seats left for June 4th, in San Mateo.

If you are interested don’t wait to sign up.  There will only be one more bay area session later in the fall.

I do this workshop because I like to help talented people get their break-throughs.  It’s been wonderful to hear the stories about the big promotions, and the career and life changing events that people have been able to create for themselves as a result of this workshop.

You can learn more about it, read what attendees say, and sign up here.

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