Invisible is not the high ground
I often hear people say something like: “I like to fly under the radar. I like to keep my head down and just do the work. It’s the work that matters. Read More
Category: Personal Brand
Steal from the best sales people
Sales makes you smart
The time I spent in sales made me much smarter and much better at my roles in Marketing, Product Development and General Management.
There’s nothing quite like a customer locking you in a room, (literally), because the product is not doing what you said it would, and they won’t let you out until it works…This actually happened to me twice in my career. Read More
Guilty? or just Incompetent?
What do you think when people fail to support you, or seem to actively put obstacles in your way, or fail to deliver what they said they would?
Do you get frustrated and angry? Or Are you curious about what went wrong? Read More
The cost between OK and Great
Awhile back I wrote an article called the first 30 days about how to start a new job with the most credibility.
There is another important point I want to add.
Always show the cost
I see people setting themselves up for failure and credibility loss when they don’t differentiate the cost of doing a great job from the cost of doing an OK job. Read More
Stop trying to be impressive
A good rule of thumb is that you are never more impressive when you are trying to be impressive!
Trying too hard to be impressive is one of the worst things you can do when you are trying to build credibility, get support, or get things done. Read More
Your Team's Brand & Reputation
Every month I do a webinar on a topic of business leadership.
These webinars are part of my Azzarello Group membership program.
This month’s webinar was on Team Brand & Reputation.
(Get invited to future webinars)
If you missed it, you can download the podcast! Read More
Do you need a personal brand tune-up?
Every month I do a webinar on a topic of business leadership and personal effectiveness as part of my membership program for business leaders.
This month’s webinar was on Personal Brand Tune-up.
The live broadcast is always free an open to anyone. Read More
When to speak up
This is short post this week, but this topic is on my mind because I have had this conversation with so many people over the past month or so.
The dilemma so many people face…
Two kinds of people
There is one kind of person (who is universally disliked) that brags, is always talking, pretends they know it all, doesn’t add value, but acts like they are really important. Read More
Don't try to DO all the work
I was recently looking at my book RISE on my kindle to see what people were responding to, by checking out the “view popular highlights” feature.
The most highlighted passage was:
Think of your job as figuring out a better way to deal with all this stuff than it is to DO all this stuff and you’ll be on the right track. Read More
Building your brand without bragging
“But I am humble”
You need to be viewed as credible if you want to be highly effective and get the recognition, resources, and trust you deserve.
But you can’t be credible if you are invisible.
Humble people often tell me,
“It’s the work that matters. Read More
