Your Team's Brand & Reputation

Every month I do a webinar on a topic of business leadership.

These webinars are part of my Azzarello Group membership program.

This month’s webinar was on Team Brand & Reputation.
(Get invited to future webinars)

If you missed it, you can download the podcast!

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.


If you are not a member,
you can: purchase the webinar, or
Learn about membership.

This is a useful webinar to download if you want to:

  • Get your team performing at a higher level, or to drive change
  • Motivate your team to have a bigger impact on the business
  • Align your team on a set of core values and business goals
  • Build credibility for your team with other groups across the business
  • Increase the visibility and recognition for your team’s work

Why bother with building a Team Brand?

There are three key reasons why as a leader, it’s worth developing your Team’s Brand.

1. Motivation

One of the key tasks of a leader is to get everyone on the team to personally care about moving the business forward. What is your key business agenda? Is it quality, customer service, cost reduction, leading change? Think of how much easier it would be if everyone on your team cared personally about getting this done as much as you do. A focus on team brand can help achieve this.

2. Effectiveness

Once your team gets aligned on what really matters — and what you need to do about it — your team will become more personally committed to the goals, and more effective at achieving them.

3. Reputation

Another important leadership responsibility is to increase your team’s visibility and credibility, and get your team recognized and valued for the contribution they deliver to the business.

This is not a political exercise.

Teams with high credibility get more support, more trust, better projects and more funding – so they can do more.

Taking some time to build and manage the reputation of your team is critical to helping them be their most effective. And if their efforts are recognized and appreciated they will become even more effective over time!

Stakeholders who matter

Whether your focus is a company brand, a personal brand, or a team brand, you can’t build it in a vacuum. Your brand is what others say it is, based on their experience with you.

So when you are building a team brand, the best way to do it is to think about who all the stakeholder groups in your business are… Which groups depend on you? Which groups do you need to influence?

Which group is it most important to have a strong, credible reputation with? And what do they think of you right now?

Find out. Determine the gap. And get to work.

Team Brand Behaviors

Your brand is delivered through your consistent behaviors. So the challenge is to get everyone on your team behaving consistently to send a clear message to your key stakeholder groups.

It’s impossible to do this without working on it on purpose. You need to decide together as a team, what you care about, what you want to be known for, and what you intend to do about it.

That’s what this webinar is about — How to practically go about defining and establishing a strong brand for your team, that will pay big dividends in both performance and recognition.

Here’s what the webinar covers:

How to build a strong team with a highly credible reputation:
We talked about how to:

  • Work through the 7 Steps for defining a strong team brand
  • Reinforce consistent behaviors and values to deliver your brand
  • Increase your team’s effectiveness, performance, and commitment
  • Identify key stakeholder groups, and create personalized outreach
  • Build your team’s credibility and reputation
  • and more….

Worksheets included

There are very useful worksheets for this webinar which include:

  • The 7 Steps for team branding process
  • Questions for team brand brainstorming
  • Brand values and behaviors template
  • Key Stakeholder strategy template

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.


If you are a member, just on this topic alone, you can also get related webinars for free on:

  • Build Your Personal Brand Value
  • Mastering Executive Communications
  • Executive Presence
  • Build Your Credibility
  • Selling Your Ideas

So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too.

Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Membership a great resource (and a steal at $179) to help you advance your career.

Become a Member


Other Options:

Download the webinar with worksheets and templates
Download just the podcast

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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