Your Credibility: Negotiating Your Budget



This month’s Professional Development webinar was on the topic of Negotiating Your Budget.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Negotiating Your Budget

Your budget and your credibility

Building credibility is a critical skill for any executive. Read More

Negotiating Priorities & Conflicts



This month’s webinar was on the topic of Negotiating Priorities & Conflicts.

If you missed it, you can download the recording below.

Negotiating Priorities

This is a very useful webinar to download if:

  • You feel like you have an impossible workload
  • Your team has been downsized and your workload has been upsized!
Read More

Be more visible…but not annoying



This month’s webinar was on the topic of Be more Visible, but not Annoying.

If you missed it, you can download the podcast!

Get a 25% Discount on Membership – This week only!

Special note: You can get a 25% discount on membership if you join now. Read More

Steal from the best sales people


steal from sales

Sales makes you smart

The time I spent in sales made me much smarter and much better at my roles in Marketing, Product Development and General Management.

There’s nothing quite like a customer locking you in a room, (literally), because the product is not doing what you said it would, and they won’t let you out until it works…This actually happened to me twice in my career. Read More

The cost between OK and Great


show the cost
Awhile back I wrote an article called the first 30 days about how to start a new job with the most credibility.

There is another important point I want to add.

Always show the cost

I see people setting themselves up for failure and credibility loss when they don’t differentiate the cost of doing a great job from the cost of doing an OK job. Read More

Stop trying to be impressive


A good rule of thumb is that you are never more impressive when you are trying to be impressive!

Trying too hard to be impressive is one of the worst things you can do when you are trying to build credibility, get support, or get things done. Read More

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