May 1, 2012April 18, 2018 by Patty Azzarello

The Answers…

Confused and stuck

When I was in college studying electronic engineering I did OK in most of the classes, but some were truly baffling.

There was one class in particular where I really struggled.

I sat through all the lectures, copied down all the equations that the teacher wrote on the board and took copious notes about what he was saying – to no avail…

My study partner/friend and I would spend hours on end slogging through the homework questions in the textbook trying to learn the material. Read More

August 29, 2011April 18, 2018 by Patty Azzarello

Work remote, stay visible

Remoteness

Many people have asked me recently how to build your personal brand and get positive visibility when you work remotely and no one can see you!

Change

Organizations are changing so much and so frequently that many people have never met their boss or their peers. Read More

August 17, 2011April 18, 2018 by Patty Azzarello

When your skills are not valued…

Personal Brand and Defense

Sometimes you find yourself in a situation where your gifts and skills don’t line up with the type of skills that are valued in your environment.

You might get shut out or pushed down because of it. Read More

June 21, 2011February 25, 2019 by Patty Azzarello

Build Your Personal Brand Value

Why a Personal Brand is useful

1. It gives you more confidence and energy in your work.

2. You consistently position and sell yourself better

3. You get a professional advantage

BUILD YOUR PERSONAL BRAND VALUE

In this month’s business leadership webinar we covered how to translate your personal brand into value that other recognize. Read More

September 21, 2009April 18, 2018 by Patty Azzarello

Career Checklist

Here is a useful checklist of the things that make the difference between careers that break through and careers that stall.

Feel Free to forward it to others!

DO Better

Are you working on the right things?

Can you explain how your company makes money?

April 27, 2009April 20, 2018 by Patty Azzarello

Relevance & Personal Brand: 10 Ideas

This month our member webinar was on
the topic: Relevance & Personal Brand.

You can Download a Podcast of this Session

TOP 10 IDEAS
ON RELEVANCE & PERSONAL BRAND

What you do

1. The reality is that you won’t be respected and appreciated automatically. Read More

April 6, 2009April 18, 2018 by Patty Azzarello

Be More Relevant

Many people are asking me how
to become more relevant — how
to stand out and be seen as more
central and critical to their business.

If you want to increase your
relevance there are a few key
realities to consider:

1. Read More

March 30, 2009February 25, 2019 by Patty Azzarello

High-Value Online Behaviors

I get a lot of questions about how to best use various online tools and social media for effective networking and managing your Personal Brand online.

If you find yourself “out there”, looking for a job, developing a partnership, selling a big deal, looking for funding, people will look for you online, and develop impressions and even make decisions based on what they find. Read More

October 24, 2008April 20, 2018 by Patty Azzarello

Whose Brand is it Anyway?

Top Brand Myths:

Brand is a Marketing job.
Brand is about your “look” – your logo,
your colors, etc.
You build your Brand by advertising it
(and spending lots of money)
A good Brand = a logo you see all the time

Top Brand Truths:

Behaviors communicate Brand.

Tag: Personal Brand