How NOT to market bad news…



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Making bad news sound happy is not good marketing

I had a recent experience with Starbucks that got me thinking about how marketing organizations can have a tendency to think that their job is to make everything sound like good news — and how sometimes that is such a very wrong approach. Read More

Building Trust and Motivation



This month’s Professional Development webinar was on the topic of Building Trust and Motivation.

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If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Don’t leave trust to chance!

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6 key choices for success and happiness


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Our choices

As we start the new year I’ve been thinking about choices.

I realized that there are some simple, key choices that we all have immediately available to us that can help us be more true to ourselves, and become happier and more successful at work and life — no matter where we are starting from. Read More

8 ways to test if your executive communications are executive enough


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Are you coming across at the right level?

Becoming proficient at executive communications is critical for every mid-level manager.

Many leaders are very comfortable communicating downward or with peers, but when it comes to talking with top executives they are not able to hit the right tone — it’s a very different thing. Read More

Social Media Strategies: Return on Relationship



This month’s Professional Development webinar was on the topic of Return on Relationship with special guest, Ted Rubin.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free. Read More

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