How NOT to market bad news…



fortune-cookie

Making bad news sound happy is not good marketing

I had a recent experience with Starbucks that got me thinking about how marketing organizations can have a tendency to think that their job is to make everything sound like good news — and how sometimes that is such a very wrong approach. Read More

Caring about customer care

Comcast vs. AT&T

I have had a “Comcast experience” over the past 2 weeks (photo is of their actual “finished” job) which took me about an hour to clean up.

(They actually went so far as to put in about 8 cable ties to reinforce the most tangled areas, making it impossible to even shove the pile of wires aside without cutting everything apart.)

In addition to the experience itself, two things happened:

1. Read More

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