Building Trust and Motivation

This month’s Professional Development webinar was on the topic of Building Trust and Motivation.

building trust

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Don’t leave trust to chance!

Most people would say that trust is a good thing, and that it is good for motivation and business. But I did this webinar because I also see that many leaders leave trust to chance. It’s important to remember that trust doesn’t happen automatically in an organization.

The only things that happen automatically in an organization are entropy and employees getting nervous.

You need to do stuff on purpose if you want to maintain a positive atmosphere of trust in your organization — which you need to do because trust drives action.

This is a very useful webinar to download if you want to:

  • Understand the value of trust and how it works in a company
  • Learn how 5 specific behaviors that build or degrade trust
  • Motivate and develop a loyal team without a lot of money
  • Make your communications more effective to drive action
  • Build a more authentic (and comfortable) leadership style

The webinar

In this webinar: Building Trust and Motivation you’ll get ideas for understanding how trust works in an organization, the big opportunity and advantages gained from getting it right, and the risks of getting it wrong. And of course, I shared lot’s of practical ideas for what to do!

There is no neutral…

You are either building trust or destroying it. There is no neutral. If you do nothing or leave trust to chance, trust will bleed out of your organization.

You need to invest in behaviors that build trust on purpose, every day.

Here’s a summary of what the webinar covers:

  • The trust bank account – how it works
  • 5 things that build or degrade trust
  • Your role as a leader in building trust
  • Communications that grow or damage trust

1. Trust is Personal Authentic

It all starts with one person trusting another person. There is no trust initiative you can roll out and expect people to hop on board.

Some leaders engage in a personal authentic way, and others don’t.

For all of the introverts out there, this is not about sharing your deep personal secrets at work, it’s about not being or treating others like work robots. People trust people. People don’t trust work robots.

In the webinar I shared some personal stories of hits and misses and some ideas to make connections that build trust in way that feels authentic and comfortable. For awhile early in my career I thought that being all work made me credible and powerful. It didn’t.

2. Consistent, Effective Communications

There is nothing more important to building trust than communicating. Consistently.

We talked about what people need to hear from you and how you can make sure that your communications don’t undermine what you need your team to focus on.

You need to show up. Clarity, consistency, reliability are all trust builders. Absence of communication is the #1 trust destroyer. Don’t expect people to just know stuff. Communicate.

3. Clear Measures and Follow-through

Treating people equally destroys trust.

In the webinar I gave several examples of how to differentiate between high, average and low performers.

Fairness builds trust. Remember everyone is watching.

4. Context and Connections

One way I see a lot of leaders miss opportunities to build trust or actively rob the bank account is by keeping the important information and connections only to themselves.


5. Recognition and Appreciation

Acknowledgement goes a long way. In the webinar I shared some stories about how I learned about the value of acknowledgement, and the tremendous pay off it has for putting equity in the trust bank account.

Sadly, acknowledgement is a rare commodity among many business leaders. I’m not sure why because it’s so very damaging to skip it, and it’s so very effective (and totally free) when you do it consistently.

I shared some ideas for how to make sure you are not missing opportunities to give acknowledgement and make connections for people in a way that is very useful and rewarding.

Want some help?

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Building Trust & Motivation, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

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Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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