These days, whether or not people have money, they are reluctant to spend it. They feel like they shouldn’t, (becasue no one else is) or they are not in the mood to. Read More
Be careful what you measure…
BMW serves as a good example
of a company that measures service vs.
providing it. But many companies fall
into this trap. Does yours?
Here is an example of what I mean:
My last car service:
- I felt bullied by the sales and service people when they told me, as they do each time, that I “have to give them a 5” when the survey people call.