Ruthless Priorities and Effectiveness

This month’s Professional Development webinar was on the topic of Ruthless Priorities and Effectivnessk.

Screen Shot 2016-09-26 at 1.37.26 PM

Get the webinar

If you missed it you can download the recording.

Members of my FORWARD program for Professional Development can download this webinar for free.
Join now and get this webinar and all the webinars for free!


Get more important stuff done and feel more sane!

This is a useful webinar to download if you:

  • Have an unrealistic workload and need a better way to deal with it
  • Need to find a way to choose the right work when everything is a top priority
  • Have trouble saying NO and tend to try do everything that is asked
  • Need to push back on your boss, but still build your credibility
  • Not feel like you are letting others down when you focus on important work

Here is what we talked about:

Ruthless Priorities

No one is helping you: Defining and sticking to Ruthless Priorities is one of the most important and hardest things we are asked to do as business leaders. It also sets the most successful business leaders apart. But it’s not easy because not only will no one help you do this, most people will fight you, and want you to keep doing everything.

What’s really most important? We talked about how to choose what is truly most important (compared to everything that is important), and how to negotiate a doable workload with your boss and your peers.


It’s important to maintain, if to not actually build, your credibility by the work you choose to do and finish. Getting a reputation for getting important things done builds your credibility.

I shared techniques for having the right conversations with your boss and peers to build your credibility and achieve a realistic workload — and actually finish the most important things — And feel more sane in the process.

How to Say NO to your Boss (and be OK):

When you feel like you can’t get everything done that your boss is asking, it feels scary and you might feel guilty, or at risk. We talked about how to turn this around and use Ruthless Priorities to work with your boss on defining and staging the most important work to be done first, so you come out strong and focused.

Trying to do everything and failing is not success. Getting the most important stuff done is success.


It’s not just your boss that wants you do stuff. Lot’s of other people make demands on your time too. The guilt comes in when you feel like you are letting people down. We covered techniques for pushing back, but eliminating the let-down.

It’s important to never just drop requests in silence. Prepare a communication plan to describe your priorities and why they matter. Keeping a list of all requests, with noted Ruthless Priorities vs. everything else is a wonderful communication tool to build credibility too.

Achieve a Realistic Workload

It’s important to examine your workload and do an assessment of what is realistic. You’ll never get it all done, so you need a plan for dealing with the work and eliminating the worry.

I shared techniques and also included worksheets and templates in this webinar to prepare conversations and negotiations about your Ruthless Priorities that will build your credibly and cause people to back off and give you some breathing room.

Saying yes to everything, and trying to do everything is actually a lazier way of working than setting Ruthless Priorities and sticking to them.

It’s hard to do the strategic thinking, negotiating, communicating — and to have the guts to set and stick to Ruthless Priorities. That’s why it sets the strongest leaders apart.

Want some help?

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Ruthless Priorities and Effectiveness, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor


Members of the Azzarello Group FORWARD program basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to my FORWARD program for professional development is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.


Other Options:

Purchase just this webinar ($19.99)


Purchase just this podcast ($9.99)


patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or Facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


Free eBook Download

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

Executing your strategy instead of talking about it
The reason for my absence in August...