Personal Brand 101

This month’s Professional Development webinar was on the topic of Personal Brand 101.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Personal Brand 101

You already have a Personal Brand

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

The concept of personal brand is not a new one, as I think Aristotle said it really well!

You have a personal right now whether you know it or not. The real question is this: Is your personal brand what you want it to be?

Your personal brand is created through the behaviors that others see, day in and day out. Your habits create your brand.

If you want to know what your Personal Brand is, ask others. It’s whatever they say it is.

Build your brand on purpose

In this webinar we talked about how to define your brand based on your authentic, best self. And then to use that brand definition to challenge yourself to live up to it every single day.

This is a very useful webinar to download if you want to:

  • Have the confidence to be your true, authentic self at work
  • Increase your positive visibility and credibility
  • Work at your best more of the time
  • Communicate in a more purposeful, consistent way about what you offer
  • Build recognition for what you want to be known for
  • Prepare for a promotion or a job interview

In this webinar: Personal Brand 101 I share practical techniques to think about how you want to be perceived, vs. how you are perceived today — and then how to fill the gap.

Members of Azzarello group can download this webinar for free.

If you are not a member, you can learn about membership or Join Now.

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What the webinar covered:

In this webinar we talked about how to create a strong personal brand based on your natural strengths and core values, then how to reinforce your brand with consistent “brand-able” behaviors.

Behaviors and Consistency

There is nothing more important to creating a strong personal brand, than to realize the power of consistent behaviors.

You can tell people whatever you want them to know about you, but only your behaviors — consistent behaviors over time — will make it come true.

We talked about how to construct a framework that will allow you to be much more consistent in how you communicate and interact with others. That’s what builds a brand.

The value of a strong brand

In the webinar we discussed how people who have a strong personal brand have a head start and an advantage in almost everything they do.

It is very worth the effort because it serves as a reminder and a challenge to be your best self.

I had a coach once tell me that being surprised when you perform at an exceptional level is a cop-out. The opposite of that is having a strong personal brand which motivates and challenges you to show up as your best self all of the time.

Using your brand

The way to know that you have built a strong brand is when you are using it every day to build your confidence, work better and faster, and increase your credibility.

Investing the time to define your best, authentic self, the person you’d really like to be most of the time, helps you actually be that person most of the time.

To learn the specific ideas and techniques that we talked about, download the webinar:
Personal Brand 101, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

Do you want even more help?

PB workbook I also offer the Build Your Personal Brand workbook which will take you step by step through the entire process.

The workbook starts with thinking about your strengths and core values, then takes you through the process of learning about personal brand, getting feedback from others, creating a definition of your brand, creating your personal “Brandable-behaviors”, and using your brand with others.

Here are some additional, useful webinars related to this topic

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now

Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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