Win a 1-1 Executive Coaching Program with Patty

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The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’ll be sharing an important idea from the book. This week: The value of unstructured conversation.

But first…

It’s only two weeks until MOVE is released in Hardcover!

So I’m combining today’s Monday MOVE idea with a reminder of the contest to win a 6 hour 1-1 executive coaching program with me.

Pre-order MOVE before Feb 28

All you need to do is pre-order the Hardcopy or buy the kindle version before Feb 28, and send your receipt to

There will be 2 winners announced on Feb 28. You’ll have up to 1 year to use the 6 hours of coaching. I’m really excited to meet the winners!

Unstructured conversation

Many leaders avoid unstructured conversation because it might get messy. They prefer to say, “Here’s the strategy… Please submit your plans…”.

This feels safer than saying in an unstructured way, “Here is the strategy, what you do think? Really?” because the structured way cuts off the possibility that someone might say, “I disagree, or I have a problem with that”.

But here’s the problem…

If it’s the case that people are not supporting your strategy, wouldn’t you want to know?

Time, conversation and belief

You need to invest some time to allow your team to build their own belief in whatever you want them to do.

Belief and alignment cannot be achieved in an instant without talking about it.

Each person needs time to process the ideas and form their own point of view. They need the unstructured conversation in order establish their own way of believing in the strategy. They need to get their own opinions, thoughts, beliefs in line before they will be ready to move.

What you might not be able to see, is when you announce your new strategy you have already created a train-wreck! People need time to get their bearings again.

The unstructured conversation is what allows everyone to find their way back to the path — in their own way. You can’t force it. And if you skip this step, people won’t be able to execute on the new thing because their belief system is stuck somewhere else.

By avoiding potentially messy conversation up front what you have actually done is traded a false sense of order and harmony in the short term, for a slow moving catastrophe where people are not effectively set up to succeed in the long term.

Pre-Order MOVE and win a 1-1 Coaching Program with Me

MOVE will be available February 28, but if you pre-order your copy now you’ll be entered into a drawing to win a 6 hour executive coaching program with me. There will be TWO winners!

Click to pre-order and enter.

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I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help you get your team (at any organizational level) to execute your strategy more decisively.

What do you think?

Join the conversation about this on my facebook page.

About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

The Monday MOVE Idea: What do YOU need to move forward?
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