How to be more strategic

This month’s Professional Development webinar was on the topic of How to be More Strategic.

Screen Shot 2016-04-25 at 1.19.56 PM

Get the webinar

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

The Disconnect

Executives always tell me that they wish their directors and mid-level managers would be more strategic. Then directors and mid level managers tell me that they don’t feel empowered and are overwhelmed with work.

As I have helped management teams work through this to gain alignment and set priorities, I have discovered some patterns which I talked about in this webinar.

Achieving strategic alignment among all the levels of managements is critical for scaling, and also for morale!

This is a very useful webinar to download if you want to:

  • Better understand how executives think and what is expected of you
  • Develop more strategic leadership techniques
  • Negotiate your workload more effectively
  • Stand out by adding more value to the business
  • Communicate in way to build your credibility and Brand

1. What you Recognize about the work

Strategic leaders have a way of stepping back and judging whether or not what they have been asked to do is worth it. They are not limited by their job description. They see their job is more. They ask a lot of questions and always make a judgement about if the amount of time and effort a task will take to do, is worth it.

We talked about how to think about value and resist the temptation to just jump in and start doing the work. Treating all work requests equally could be a pretty good definition of what being strategic ISN’T!

2. How you think about the work

Strategic leaders are always questioning old habits looking for value. They don’t stay overwhelmed for very long. They figure out how to prioritize and make recommendations.

We talked about how to prioritize and create alignment so that you can turn the overwhelming workload into something that is both more valuable and also doable. Don’t try to do everything and die trying. Learn how to push back in a way that builds credibility and adds more value.

3. What you DO about the work

Strategic leaders solve problems, not just report them.

We talked about how to be more creative and innovative and how to think about personally conceiving of and leading the change that the business needs.

We talked about the difference between market facing strategy, and the additional strategic leadership behaviors needed to implement it.

4. How you COMMUNICATE about the work

Strategic leaders are communicators. You don’t have to be a showy communicator but you need to lead efforts to communicate insights throughout the organization.

We talked about what to communicate (not detail) and how to communicate (be a translator for each audience). We talked about the importance of making sure that insights are shared, and how to do it in the most productive and authentic way.

This webinar covers:

  • Strategic Disconnects. Ways leaders fail to be strategic
  • What you need to recognize about your work
  • How you need to think about and negotiate the work
  • The strategic way to approach what you DO about the work
  • How to communicate about the work at an executive level

Get started. Be more Strategic.

No one gives you permission to be more strategic even though they wish you would be! Don’t wait to be asked or directed. That’s what strategic leadership is. Recognize what the business needs and you take the lead. Don’t be limited by your job description. Question value. Question old habits. Make the work better. Seek and share information. Add value by sharing knowledge in relevant ways.

Your business needs you to step up.

Want some help?

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: How to Be More Strategic, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.


Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


Free eBook Download

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

2 reasons your team is not executing
Don't even try! ( do everything)