“The Monday MOVE Idea”
This Week: Don’t forget about the Middle
Tell me if you’ve been in this meeting…
The exciting kick-off
You’re at a strategic off-site to clarify your new strategy. You talk about the key, long-term things your business must invent, optimize, fix, change, or create. You use the words “game changing” and “innovative” when you talk about these ideas. You may have hired expensive consultants to create your new innovative and game changing strategy.
There is tremendous investment, effort, and energy that goes into the beginning of a new strategy.
Reaching the point of having defined and aligned on a new strategy seems like a huge achievement in itself – and it is.
But then, The Middle happens…
Everyone goes back to work.
Everyone stays busy on what they were already working on.
The new thing falls victim to the Middle.
The beginning is really clear and strong, with lots of investment, excitement and great intentions. And the end is really well defined. But the problem most strategies face is that there is no real plan for the middle – which is where everything needs to happen!
It’s vitally important to talk about the middle and to define what exactly needs to happen and how you will resource and measure it. Otherwise, everyone will just go back to work, thinking they have loads of time to reach the end point.
I’m really excited to share all the tools I put in my upcoming book MOVE to help you get your organization through the vast, challenging expanse of the Middle where transformations happen (or don’t). Make sure yours does.
MOVE will be available in February, but you can download a free preview now.
Click to download
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)
You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook