Confidence & Your Personal Brand

The Webinar:

This month’s Business Leaders’ webinar was on


If you missed it you can
Download the Podcast
Download the whole Webinar
(which includes the presentation, and useful worksheets and templates.)
(more information below)

Here is what we talked about:

Gaining Confidence

So many people (at all levels) struggle with this topic.

Confidence is gained by taking action.

Taking action, trying, and doing something you didn’t know you could do — then getting that great, “Wow, I did it!” feeling, only comes by DOING something.

Your choice is this: Act, or Don’t Act.
Too many people waste time looking for options C, D, and E.

In this webinar we talked about several ways to make taking action easier, less scary and more effective.

Focusing on your Personal Brand is a big win. It gives you a game plan for how to put yourself out there and take action. And having a game plan increases your confidence, your success, and your recognition.

Personal Brand and Confidence

We talked about:

Executive Presence

Focusing on Your Natural Strengths

Be your real self

Stop trying to be good at everything

It is a hit to anyone’s confidence to feel like you have to change yourself to fit in, look extra-busy to prove your value, or worry about all the things you are not good at.

When you build a personal brand based on your natural strengths, and who you really are, it builds your confidence.

Having your brand defined gives you the challenge and the measuring stick to demonstrate the behaviors which show your best self. It makes you commit to be your best self, on purpose, more of the time. (And you are more confident when you are being your best self more of the time!)

Managing Perceptions

We talked about:

Recognition without Politics

What about Humility?

Be Consistent

Don’t make people work so hard to figure out why you are good – show them!

Don’t wonder what people think of you. Create impressions on purpose. Own being your best self. Your Brand lets you be consistent.

Many people ask me about humility. They say they don’t want to brag. How do you show your personal brand without bragging?

Bragging has nothing to do with it. I know plenty of people who are kind, humble people who have a very strong executive presence and personal brand.

More often than not, this question is more about finding a reason to stay invisible than it is about preserving humility.

You never have to brag to show your brand. It’s about sharing the value you offer, NOT about saying how great you are. Sure, if you are invisible you are not bragging, but you are not demonstrating humility, you are just invisible.

Fear & Nerves

We talked about:

Difficult and stressful situations

Opportunities for visibility

Mistakes, Screw-ups and Loss of Confidence

Layoffs and Job Searches

You can’t eliminate the situations that make you scared and nervous. They will always be there.

But you can improve your confidence and performance in difficult situations, through the right preparation and choosing to take action.

Again, the only way to build more confidence is to DO something. You can’t read or listen or study to get confidence. You have to act.

If you are scared, do it anyway.

Put yourself out there, don’t be afraid of judgement – seek it out and learn from it.
Prepare for how you will react, and what you will say. Build Support. Practice.

Action makes your better.

Action not only makes you more skilled, it makes you more confident because you create a pattern of success that you can build on.

Want more?

If you missed the webinar and you want to hear it in its entirety…

All downloads are free for members.

More Resources to Build Confidence

Other Webinars in the Member Library (free to members) are:

Webinar: Build Your Personal Brand Value
Webinar: Executive Presence
Webinar: Packaging and Positioning Yourself
Webinar: Maximizing Your Strengths

Also, Check out my Build Your Personal Brand Workbook in the Career Store!

This workbook is a step by step program to build a strong personal brand based on your natural strengths and who you really are. You’ll define a brand that you can use to be and show your best self, and build your confidence.

Become a member

There are so many great resources available for free to members. Do yourself and your career (and life) a favor and Join Now. Become a Member
(It’s only $179 for a whole year!)

With your membership to the Business Leaders’ program you will get access to this webinar and podcast AND:

  • Access to all the webinar podcast downloads from the Member Library
  • Useful worksheets with each webinar to help act on what is most important to you.
  • Personal access to Patty in monthly member-only Coaching Hour conference calls

Managers: Provide membership to your team

Membership to the Azzarello Group Business Leaders’ program is a practical and useful development program for your team.
(Contact me for group rates)

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About Patty
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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