3 Sales Lessons we All Need

sales lessons we need

On a flight this week I had a fun conversation with a top sales executive about the profession of selling.

The best sales people have some fundamental things in common:

  • They put themselves out there over and over again with no fear
  • They hear “NO” a lot, and always keep trying
  • Disappointment, hurt pride, and failure have little impact on their continuing to do the first 2
  • They always tune their offer to what their customer values most.
Read More

Stupid Obstacles


I often say that your job is your
job description AND dealing with all the crap that gets in the way of getting your job description done.

Stupid obstacles often come in the form of people’s opinions, corporate policy, changes of direction, fire drills, conflicting goals, delayed decisions, unclear strategies, shall I go on? Read More

Naughty or Nice?

Many of you have raised the question –

How come there are so many highly successful assholes?

Well…(sigh),  clearly, being an asshole does not prevent you from being successful — we can all name at least a few. 

And as you know, I believe that you will be most successful and most powerful if you are being yourself.   Read More

© 2023 ALL MATERIALS COPYRIGHT AZZARELLO GROUP, INC. | CONTACT | PRIVACY