Building Personal Brand Value and Recognition

This month’s Professional Development webinar was on the topic of Personal Brand and Recognition.

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If you are wanting to get the opportunities and recognition you deserve get this webinar

You’ll learn how to:

  • Build your credibility
  • Stand out more
  • Get the recognition and opportunities you deserve
  • Position yourself to win the job you want

Get the webinar

If you missed it you can download the recording.

Members of my professional development program can

Here is what we talked about:

Be Visible, but not Annoying

You need to find a way to stand out. Don’t just wait to be recognized and appreciated because you are working hard.

Hard work does not stand on its own. You might think that is unfair, and you are probably right. But that is reality.

Everyone is too busy to figure out and admire your good work.

You need to be visible. You cannot build your credibility if you are invisible — and you will be passed over for promotions if you are invisible.

In the webinar we talked about how to build your visibility and credibility in an authentic, high-value, and non-annoying way.

Getting the job you want

Many people ask me for advice about breaking into a new group, function, or industry. It’s hard to do because you are not known by those people, nor do you have the experience that your competition might have.

But it’s not impossible.

The way to think about getting any job you want is that you need to be the obvious choice.

But, right now you are not being considered or even noticed for those roles.

So you need do to the right things to build, tune and develop your brand and to form new relationships to enable you to be seen as the obvious choice.

In the webinar I shared several ideas for how to do this.

Building Credibility

The two principal ways to build credibility are through your communications and through your work outcomes.

We talked about how to tune your daily behaviors in each of these areas so that you are steadily increasing your credibility and positioning yourself for the future you desire.

How you execute and how you share your work are critical to adding value to your Personal Brand.

The webinar:

I put together this webinar to give you ideas and specific techniques for building your brand in a way that it sets you up for the career outcomes you want.

In this webinar you will learn:

  • 3 Ways to change or up-level your brand
  • 2 things you need to do to win the job you want
  • How to be visible, but not annoying
  • To build credibility and reputation day to day in your work
  • To communicate effectively with stakeholders

The webinar is loaded with valuable resources

The worksheets and templates in this webinar are useful for assessing and tuning your brand, and planning your communications.

Members: Download this webinar for free

Non Members: You can purchase this individual webinar or podcast (links below).

More, useful webinars for motivating your team:

As a member, just around this topic of metrics, execution and team performance you can get these other related webinars:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.

Let me be your mentor


Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now


Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.

About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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