Motivating Without Money

This month’s webinar was on the topic of Motivating Without Money

If you missed it, you can download the recording.

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This is a very useful webinar to download if you want to:

  • Increase performance and momentum in your team
  • Build genuine loyalty, support and engagement
  • Create a work environment that makes employees feel confident
  • Find out what specifically motivates each individual
  • Communicate in ways that create clarity and buy-in

Money is the easiest, but not the best motivator

There is no doubt that money is a motivator, but it is not the best one.

For starters, money only works when you have it!

Money does not buy long term motivation, it only rents effort.

If you instead do the things that build genuine motivation and loyalty, your team will stick with you through good and bad (lean) times.

Then money (when you have it) can be a wonderful reward, not the sole reason for being there at all.

Getting people on your team to personally care. Really.

True motivation is about getting people to care on a personal level.

We talked about the things people really care about and how to create more meaning in the work. (which by the way is the #1 motivator for most people).

Creating meaning for people requires the right kinds of discussions and communication and showing genuine appreciation for the gifts and skills of each individual.

In the webinar we talked about how to make your employees feel like super-heroes so they are doing great things for the business and loving it.

Appreciation and respect take effort

Money is easy. (If you have it.) Creating meaning takes personal effort.

As a leader, I have always found that being consistent about showing appreciation and respect makes a huge difference.

In the webinar we talked about how to create an organizational habit around recognition. It’s really important.

Create Clarity

One of the biggest de-motivators is uncertainty. When people don’t have a clear picture of what they should be doing or why their work matters they start to worry.

When people are worried, they are not motivated.

If you are not communicating regularly and clearly, people will be worried.

We talked about the specific things you need to communicate to make sure you are removing uncertainty, and keeping motivation high.

Remove Negativity

Just know that it’s your most negative, lowest performer — not your most positive, high performer — that sets the tone and the performance for the whole team.

Negative attitudes and energy from even one person can destroy motivation for the whole team. You need to deal with it.

What the webinar covered:

Money is only one (and not the best) way to motivate people

This webinar covered how to get people to care personally, using non-financial motivators.

We talked about:

  • How to make your employees feel like superheroes
  • Ways to increase genuine, long term loyalty
  • How to turn your communications into consistent motivators
  • How to motivate people in personal in ways that matter more than money
  • How to create an organization that is good at recognizing important contributions
  • And more…


The worksheets included in this webinar are:

  • Inventory of Motivation Issues and Response
  • Recognition Log for Staff Discussions
  • Your Communication Schedule template

Get the webinar now

Member Free Download

If you are a member of Azzarello Group, you can download the webinar for free.

Or Purchase

If you are not a member, you can: purchase this webinar,

or you can become a member and get the webinar for free..

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, you can get access to everything in the member library for a whole year for just $179.


As a member, just around this topic alone, you can also get additional webinars for free on:

So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too.

Plus, as a member, you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Become a Member

Membership a great resource (and a steal at $179 for a whole year) to help you advance your career.

Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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