Creating High Employee Engagement

This month’s Professional Development webinar was on the topic of Creating High Employee Engagement.

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Get the webinar

If you missed it you can download the recording.

Members of my professional development program can download this webinar for free.

This is a very useful webinar to download if you want to:

  • Increase the energy, commitment and motivation in your team
  • Create a loyal community within your organization
  • Keep your team focused on executing your strategy
  • Create strong support for your initiatives within the organization
  • Get people to care personally about what is important to the business

Here is what we talked about:

Real Engagement is Personal

This is an important topic because so often executives want to create an “Engagement Program,” or they ask HR to solve an employee motivation issue.

A programatic approach will never have enough impact on genuine employee engagement because real engagement is always personal.

If someone is truly engaged it’s because they care personally. They have their own reason to be excited about what they are being asked to do.

The trick to meaningful employee engagement is to give individual people reasons to actually care personally.

The webinar:

I put together this webinar to give leaders ideas and specific techniques for creating genuine engagement and motivation in their teams.

What the webinar covered:

  • How to make engagement personal
  • How to make your employees feel like super-heroes
  • 4 things that truly create strong engagement
    1. The right kinds of top down communications
    2. Changing Communication into Conversation
    3. Decorating the Change
    4. Getting the crap out of the way

Making people feel like super-heroes

I got this feedback once from someone who used to work in my organization:

“Patty, when I worked for you, I was Superman”

Ever since then, I’ve thought that to be a pretty good measure of how I am doing as a leader.

What more could you want than for your people to feel like super-heroes? Powerful, capable, trusted, respected, and motivated to do big things.

Change your idea of communication to conversation

One of the main ideas that ran through the webinar and is fundamental to true engagement is Conversation.

Many leaders make the mistake of thinking that communicating their strategy is going to cause forward movement.

Just because you said what the strategy is, doesn’t mean that your organization will suddenly optimize itself to do the right things to implement it.

The only way to know that your strategy has taken hold is if you hear your organization talking about it among themselves without your involvement.

In the webinar, I shared many ideas for how to make lively bottoms-up and peer-wise communications happen more naturally.

When people are talking, they are engaged.

Get the crap out of the way

Annoying things often overlooked as not being huge problems, or just as being chronic, non-negotiable challenges in the environment, are very damaging to motivation and engagement.

As leaders we need to stay aware of the persistent, annoying stuff that gets in the way or our teams.

This can come in the form of negativity, uncertainty, unmade decisions, changing course too frequently, broken processes, too many bad meetings… The list is endless.

As leaders we need to be always vigilant about searching out chaos and obstacles and eliminating them from the environment.

Work is hard enough without letting unnecessary things fester that make it worse.

This webinar is loaded with valuable resources

This webinar will give you many ideas for creating the right kinds of communications and conversations, as well as how to make the changes you want to see more tangible motivation in your organization and environment.

And it includes worksheets and templates for creating conversations, decorating the change, employee led communications, and for listening and sharing information with key stakeholder groups.

Members: Download this webinar for free.

Non Members: You can purchase this individual webinar or podcast (links below).

More, useful webinars for motivating your team:

As a member, just around this topic of increasing engagement, you can also get these additional webinars for free on:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.


Let me be your mentor


Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.


Join Now
Join Now

high engagement

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

The Key to Influence: Make your Voice Bigger
Communication vs. Conversation: The Monday MOVE Idea