- Brand is a Marketing job.
- Brand is about your “look” – your logo,
your colors, etc. - You build your Brand by advertising it
(and spending lots of money) - A good Brand = a logo you see all the time
Top Brand Truths:
- Behaviors communicate Brand.
Category: Strategy Execution
Service or Torture?
Be careful what you measure…
BMW serves as a good example
of a company that measures service vs.
providing it. But many companies fall
into this trap. Does yours?
Here is an example of what I mean:
My last car service:
- I felt bullied by the sales and service people when they told me, as they do each time, that I “have to give them a 5” when the survey people call.
