Will Your New Product Win in the Market?

Every month I do a webinar on a topic of business leadership and personal effectiveness as part of my membership program for business leaders.

This month’s webinar was on New Product Strategies to Grow Business.

The live broadcast is always free an open to anyone. (Get invited to future webinars)

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.


If you are not a member,
you can: purchase the webinar, or Learn about membership.

This is a good webinar to download if you want to:

  • Learn best practices for reducing market risk in new product design and development
  • Learn how to have the right conversations for customer input (and avoid having the wrong ones)
  • Understand where your true competition is coming from
  • Tune your launch strategy so your products win in the market

Interview with Beth Temple

This webinar was a special interview with Beth Temple, an expert on New Product Strategies.

Beth works with companies to build products and define business models across many industries. Some of her customers include: Target, Wells Fargo and HBO.

Beth has been quoted in the Wall Street Journal and CNNMoney and is the author of a report called The New Product Economy, which you can download for free.

Beth shared some great insights and practical ideas about how to make sure that the new products you develop win in the market.

Here’s what we talked about in the webinar:

  • Why so many new products fail and how to avoid it
  • The useful kind of paranoia for a company to have
  • Creating a more deliberate process for new products in your company
  • How to structure (or unstructure) conversations with customers
  • How to really fulfill your launch promises to your customers

Winning with New Products

To many products live and die in the conference room.

Companies struggle to have the right conversations with customers, and fail to see their true competition when they get too wrapped up in their own brilliant ideas.

Beth defined a process that puts more rigor into thinking about, investing in, designing, and launching new products — which helps companies avoid these typical failures.

Your customers will tell you!

Beth talked about the right and wrong way to get the real insights you need from customers and how make that part of your company’s culture and standard processes. She also talked about how to be more realistic about the resources required to get a new product right.

Most new products fail because of either a lack of business fit or market fit, or as Beth commented, “drown in enthusiasm”, from having too many cooks in the kitchen.

If you want to maximize your success and minimize your risk, you need to be learning the right things from the market, as well doing the right things internally.

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group –it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library. JOIN NOW

Just on this topic of Business Strategy alone, there are related webinars on:

  • Good Strategy, Bad Strategy
  • Will Your Strategy Succeed?
  • Build Enduring Value
  • Social Media Realities
  • Leading Change

So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too. For your membership fee of just $179 (for a whole year! you will be able to access everything in the Member Library.

Get Personal Coaching

Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Support for Your Success

Membership a great resource (and a steal at $179) to help you advance your career. Many members report raises and promotions, and cite lessons and support they specifically got from this program.

Be more successful, and happier along the way. I’d love to help.

Become a Member


Other Options:

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About Patty
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at www.AzzarelloGroup.com, follow her on twitter or Facebook, or read her books RISE and MOVE.

If you are scared, you are making progress
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