Trust. There is no Neutral

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The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’ll be sharing an important idea from the book. This week: Trust — There is no neutral.

Most people are pro-trust.

You don’t see people walking around saying that they don’t think trust is important, or that they think trust is a bad thing.

But what you do see is that many leaders take trust for granted. They don’t think about trust in a way that they believe they must do things on purpose to build or maintain trust.

They just don’t see trust as an action item.

The thing about trust is that there is no neutral.
You are either building trust or you are destroying it.

If you do nothing, trust will bleed out of the system because people will not see you showing up, personally doing and investing in the things that build trust.

Even if you are not doing anything bad, you are still letting trust degrade by your inaction.

Without a specific focus and consistent actions to build trust, trust will bleed out of the system, and your transformation is likey to get stuck somewhere during the long Middle, where even the most important strategies lose momentum.

In MOVE I share many important ways to be building trust throughout your whole transformation so that people feel confident and motivated to stick with it.


I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help managers at all levels get your team to execute your strategy more decisively.

MOVE will be available February 28, but you can download a free preview now or pre-order your copy now.
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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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