Networking Online and Offline

This month’s Professional Development webinar was on the topic of Networking Online and Offline.

Networking Online and Offline

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Plan, Engage, Repeat

There is no magic to networking online. All the rules in the real world still apply, to engage, be generous, and behave well. But online networking platforms give you reach and efficiency that can be very valuable.

So it’s important to consider your goals and build the right networking plan to support your success both online and offline.

This is a very useful webinar to download if you want to:

  • Grow and maintain a strong, authentic and valuable professional network
  • Increase your public credibility and the power of your brand
  • Prepare for a job search
  • Build awareness for your self, a program or a business
  • Connect with a larger and broader array of people

This webinar covers how to:

  • How to define and clarify your networking goals and desired outcomes
  • Build your strategy and create the right content
  • Engage and invest in the right places in a productive, authentic way
  • Be consistent in the ongoing execution of your networking efforts

Your Brand, Your Content and Your Profiles

It’s very important to be someone specific out there. Be clear about your brand. Create compelling summaries to describe yourself and your work to use as profiles on social media sites and other online profiles.

There are two other webinars in the Member Library which are excellent resources for getting ready to do more effective Networking. Personal Brand 101, and Marketing and Positioning Yourself.

Members can download these webinars for free. Or you can purchased them in the Online Store.

Look through twitter and LinkedIn. Look at a lot of photos and profiles. Decide what works. Decide what you like. Decide what gives you a bad impression.

Use those ideas to choose a photo and create a profile that reflects your brand. I recommend using a professional quality photo online.

Create your profiles with a lot of care. It matters.

Should I be one person or two?

Many people worry about combining their work and personal profiles. I talked about the upsides and downsides of each approach. It depends on your desired outcome, your work environment and your personality.

It’s always easier to maintain one brand. And I have found that it’s easier to engage work colleagues with interesting non-work updates than it is to only ever be talking about work with them!

In the webinar we talked about how to make this choice.

Ongoing execution

Once you meet a new person, that relationship only has value if you stay in touch. Many people find this part difficult and unnatural.

In this webinar, Networking Online and Offline, we talked a lot about execution. I provided several ideas and tools to help you get your networking activities onto your calendar so that you do it!

Consistent execution is another place where social media can provide a big payoff for your efforts as you can connect with a large number of people in a very short amount of time. It’s easier too because you can simply respond to what they are broadcasting they are interested about in the moment. You don’t need to figure out what to say!

Standard Authentic Networking Rules Apply

Build your network with people based on things you actually are interested in and care about. It’s not about collecting business cards it’s about make new friends genuinely.

  • Networking is about Giving not Taking
  • You build your network by giving
  • Give (all the time) and before you need anything
  • Give more than you take

Don’t wait. Start today.

Another webinar in the Member Library that can be helpful is the one on Authentic Networking.

Want some help?

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Networking Online and Offline, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.


Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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