This month our member Webinar was on Networking Online and Offline:
PODCAST AVAILABLE:
You can download a podcast of this webinar.
TOP 10 IDEAS
ON
NETWORKING ONLINE & OFFLINE
1. Standard Networking Rules Apply.
Network when you don’t need anything. Give more than you take.
“Back Office” Work
2. Have a goal
Your networking strategy, presence, content and activity will be driven by your desired outcome. What are you building your network for?
3. Assessment
What is the state of your network? Evaluate your contacts. Group them into categories for different types of communication and outreach. How current is your network? What is your current presence online? How much have you given?
4. Your Personal Brand
What do you stand for? What do you want to be known for? Your Personal Brand will come through in your online and real-world networking efforts. It will drive your networking strategy. Do it on purpose.
5. Craft your offer
Make sure you are not just talking about what you want, but about what you offer. Describe what you DO and how you are unique. Package yourself.
6. Plan your Online Presence
Create profiles and accounts online. Build your strategy for how you want to use twitter, Facebook, Blogging, websites, and email.
“Front Office” Work
7. Social Networks
Participate in social networks. Get accounts, listen, watch and learn. Experiment. It’s OK to mix business and personal, just make sure the picture you are building reflects your Personal Brand.
8. Email:
Be really careful with mass emails. Personalize as much as possible. You can send 100 personal emails. If it’s been awhile, do a “give” before a “take”.
9. No Dead Ends
Every networking meeting has three goals: 1) Whatever your goal is 2) Get an introduction to someone else 3) Give something. Don’t accept dead ends. Grow your network through personal introductions.
10. Be specific
The more specific you can be about what you want and what you offer, the easier it will be for people to come up with ideas to help you and introduce you to others.
DOWNLOAD THE PODCAST
Download a podcast recording of this webinar here.
