Metrics that Drive Action & Results

This month’s Professional Development webinar was on the topic of Metrics that Drive Action & Results.

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Get the webinar

If you missed it you can download the recording.

Members of my professional development program can download this webinar for free.

This is a very useful webinar to download if you are managing any type of project or program and:

  • You need to see more urgency
  • Your are not sure if your strategy is good enough
  • If there is a gap between what you are measuring and the results you are seeing
  • You need measures that will motivate the right behaviors in your team
  • Want practical tools for managing project timelines more decisively
  • Need to keep your team motivated and focused on the right things

Here is what we talked about:

How to test your strategy

In this webinar I covered the most common mistake that organization make with regard to strategy.

If your strategy is not concrete enough to be measurable, you will never be able to create good metrics and ensure execution.

I talked about how to test your strategy for concreteness, and make sure that you refine it to be measurable in a practical way that drives action.

The right metrics are critical to forward progress

Organizations often measure things that are easy to measure instead of measuring things that will get them the outcome that they want.

For example “number of bugs fixed” is a measure of a detail that is easy to measure, where “% of happy customers who are willing to repurchase or recommend,” while harder to measure is a much more valuable measure.

In the webinar, we talked about the difference between measuring details, or steps in the process and measuring the actual outcome you need.

While outcomes are harder to measure, putting the effort in gives you the right result. You are measuring what you want to see.

We talked about how to change bad (detail measures) into good (control point) measures.

Timelines and Urgency

Many leaders lament that they do not see enough urgency in their organizations.

If you want to see more urgency, schedule it!

In this webinar I share how to structure timeline as both an operational and communication tool to create the urgency and progress that you need to see.

Working backwards from the outcome

Whenever there is a new long term initiative, it suffers from the fact that it will take a long time to do.

Humans are not great at staying focused for the long term. New initiatives often die shortly after the exciting kickoff, when the hard work needs to be done.

Also when your organization thinks you have a year to get something done, the thing does not feel urgent in the first weeks and months.

The problem with this way of thinking is that when people think they have year to do something, they don’t start. They work on more urgent stuff in the moment.

Each week, each month, people feel like they have plenty of time to get to the long term thing.

The problem with this way of working is that you end up at the 10 month point with 12 months of work still to do.

In the webinar I showed how working backwards from the endpoint will result in a much more concrete action plan that will create urgency and keep people focused on executing the longer term, strategic projects, even when short term pressures arise.

The webinar:

I put together this webinar to give leaders ideas and specific techniques for creating metrics and timelines that drive action — Metrics that create the necessary behaviors to implement long term initiatives, instead of letting them die after the exciting kickoff.

The webinar covered how to drive momentum, urgency and progress.

From this webinar you will learn:

  • The difference between good measures and bad measures
  • Outcome oriented thinking and metrics
  • The important difference between details and control points
  • How to keep your team focused and motivated for a long time

This webinar is loaded with valuable resources

This webinar will give you many ideas for how to keep your team motivated and on track, reduce execution risk, and ensure forward progress.

And it includes important worksheets and templates for how to define and track control points and how to communicate timelines in a clear and motivating way.

Members: Download this webinar for free.

Non Members: You can purchase this individual webinar or podcast (links below).

More, useful webinars for motivating your team:

As a member, just around this topic of metrics, execution and team performance you can get these other related webinars:

So if you are not yet a member, you might as well join and get them all for free!

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Let me be your mentor


Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.


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Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

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Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.

About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook

You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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