Leading Business Transformation

This month’s Professional Development webinar was on the topic of Leading Business Transformation.

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Get the webinar

If you missed it you can download the recording.

Members of my program for Professional Development can download this webinar for free.

Strategy without Execution = Talking

This is a very useful webinar to download if you want to:

  • Get a strategic initiative off the ground and make it stick
  • Get stronger engagement and motivation from your team
  • Keep important work on track despite urgent crises and demands
  • Make sure your team and strategy are tuned for success

Here is what we talked about:

Why organizations are reluctant to MOVE forward on something new

First and foremost, everyone is too busy! Doing something new, requires doing new things …and no one has time to add anything to their workload.

Other reasons strategies stall are:

People are skeptical: Here’s yet, another new strategy… we never follow through on these things, so I’ll just wait this one out
People are afraid: You are changing the thing that I have been earning a living at. That’s very troubling. What if I can’t do the new thing?
Passive Resistance: I don’t feel strongly enough to argue, but I’m not really on board. I’ll just keep doing what I’m doing

Without breaking this cycle, your strategy will be stalled from the beginning.

I talked about strategies for counteracting these very common issues, which many leaders just accept as an unchangeable part of the environment.

If you don’t address these things. You don’t move.

The MOVE Model for successful execution

I used this webinar to officially introduce my upcoming book MOVE and to give you some tools right away to start using the model to execute on your initiative or strategy more decisively.

Here’s the model:

M = The Middle
O = Organization
V = Valor
E = Everyone

M = The Middle

The Middle is the longest and most difficult part of any business transformation process. Kicking off the strategy and defining the end outcomes are the easy and exciting parts. The Middle is where all the hard work (and basically everything) needs to get done!

I talked about ways of charting a safe and clear course through the long Middle so that your team can stay on track and feel confident along the way.

Structuring the Middle in a clear and accountable way is critically important at any level in any organization. I use this approach even for myself when I have long term project to complete personally.

O = Organization

There is no effective antidote for the wrong team. As a leader you need to make an honest assessment of your team. The challenge arises because when you first start to do something new, you are starting with the same people.

I talked about how to make sure your team is fit for the task at hand, and how the job of a leader is to build the team you need, not to merely make do with the team you have.

V = Valor

Leading is hard. If it feels hard you are probably doing it right! As leaders we need to have Valor, the courage, patience and stamina, to stick with the change and support it through the long Middle.

There will be many pressures, obstacles, short term crises which will come up throughout the Middle.

I talked about how to manage the seemingly impossible situation of dealing with the urgent demands that constantly come up and threaten to pull you off course. You must protect the new work with your life!

E = Everyone

You can lead a transformation from the top, but you can’t DO a transformation from the top.

Real transformation requires that you engage Everyone in the organization.

I talked about how you need to change the way you think about communicating to be creating conversations instead of merely broadcasting from the top.

You’ll know your strategy is sticking only when people are talking about it among themselves without your involvement.

Want help at your company?

This MOVE model is the core of my corporate work to help organizations implement and execute their strategies. If you’d like to talk about your business or learn about a Strategy into Action session, or training programs for your leaders and managers, give me a call. I’d love to talk to you about it.

Get the Webinar…and More!

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Leading Business Transformation, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.


Let me be your mentor


Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.


Join Now
Join Now

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


I’m really excited to share all the tools I put in my upcoming book MOVE to help you get your team to execute your strategy or implement your key initiatives more decisively — Including ideas to build sponsorship along with building your own confidence and courage.

MOVE will be available in February, but you can download a free preview now.
Click to download
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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or Facebook, or read her books RISE and MOVE.

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