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10 Ideas from the Webinar:
BUILD ENDURING VALUE
An Interview with Bob Evans:
Don’t miss this one!
Bob was highly entertaining and shared really important ideas about what companies get right and wrong in creating real value for their customers and business.
DOWNLOAD THE PODCAST now to learn more about:
What companies get wrong
1. False Gods: Bob talked about how companies are driven by things that seem important, but really create no value for customers.
Shareholder Value is an example – sure you need it, but how many companies have unhappy customers and high shareholder value?
2. Convenient and Familiar: Companies often disregard what customers really want because it is too hard to change the way they work. Bob talked about how to get un-stuck.
3. The wrong metrics: Does what you measure get you closer to your customers or put up barriers to meaningful interaction? Do your measures represent the past or the future?
The Core of Customer Value
4. Satisfied or Excited? Merely satisfied customers don’t need to talk to you. You need your customers to be excited about engaging with you. Bob talked about how to actively engage your customers.
5. Customers have more choice and power than ever. How do you make your customers want and need to do business with you?
6. Human Engagement: The best companies respect and engage their customers as humans. They challenge themselves to live up to their customers’ intelligence, expectations and needs.
Building Value In
7. Knowledge. Bob talked about how to make sure you appreciate the difference between: What do I Know? vs. What do I think I know? and how companies get this wrong. We would all be better off asking ourselves this question each morning!
8. Partnerships. Bob gave several examples of how using Strategic Partnerships to engage customers in co-design of products, services and experiences creates genuine, enduring value.
9. Experience. The best companies focus on their customers’ experience with the products and services vs. the products and services themselves.
10. Packaging. Bob talked about the great untapped value of how companies Package, Present and Deliver their products to reach a much wider and highly motivated market.
DOWNLOAD THE PODCAST now to learn more about Building Enduring Value
About Bob Evans
Bob Evans is the SVP and Director of InformationWeeks’s Global CIO business unit.
You can check out more of Bob’s writing on Information Week’s Global CIO website:
Here are a couple of Bob’s articles:
- Global CIO: Are Oracle, HP, Cisco, and IBM too big to innovate?
- Global CIO: UPS CIO Barnes Shatters Dangerous IT Stereotypes
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