People often ask me why I stared my own company. Why did I choose not to get another big job as a GM or CEO?
How did I choose this particular business?
Growing Business, Growing People
There is a lot to this answer, but a big part of it is that I chose to create a business that helps people. My corporate business helps teams execute better and helps leaders grow.
And my membership program is something that I do in addition to my corporate work to help individuals at any level, or any point in their career get their breakthrough.
Here are 3 of my favorite stories…
These are stories about people who have made big breakthroughs in their career, are making more money, and are enjoying their lives more.
They obviously did the hard work themselves, but the fact that they point to their membership in Azzarello Group as a factor in their success means the world to me.
1. Karen – Started a successful business
Karen is sole-income earner who was working in a large services organization when she got the news that her role and her team were being outsourced.
Oops! No job. She needed to figure out what she was going to do!
She was getting quite nervous about her income stopping.
Her company came through with a role she could interview for. Since no income was not an option, she was quite tempted by the “paycheck continuation” opportunity, but in her heart she was not excited about this job.
Karen had heard the webinar on Investing in Strengths. She told me she download it and listened to it a bunch of times! It helped her realize that the reason she was not excited, was because this role did not use her core strengths. Yes, she could do the work, but she wouldn’t be great at it, and she wouldn’t be thriving.
This insight gave her the motivation to focus on what she was really good at. She thought about the kind of work that gave her the most energy. And this focus on her strengths gave her the nerve to turn down the guaranteed income of the “wrong” job.
She also downloaded the webinars on Authentic Networking, and Building your Personal Brand.
Karen then put her consulting offer together based on her strengths. She packaged herself and her new company to promote the work she was truly gifted at doing. Then she started networking, and getting clients!
She is now highly respected and sought after in her field.
She makes more money than she did before, and is thrilled that she is doing work she is great at.
Karen did an impressive job of transitioning her career. She told me that being a member of Azzarello Group gave her a new way of thinking about her career, and the guts to make a change.
2. Mari – Got a big promotion
Mari just landed her first promotion in over 10 years.
Mari was a manager in a large technology organization, but had been stuck at the same level for a really long time. She was frustrated with her boss, and did not feel like her contribution was being appreciated.
No one was stopping by her desk to offer her a promotion.
Mari was capable of much more.
She is very talented. Mari called into the member Coaching Hours each month and had discussions with me and other members on Leadership.
First, the coaching helped her realize that in her current position, she had the opportunity to maximize her learning, tune her experience and build career capital instead of just being focused on the frustrations. This new habit of going after experience proactively, helped her get ready.
But the big “aha” for Mari was that she should not wait to be discovered.
The advice she got helped her to gain the confidence that she, indeed, had everything it took to do a bigger job — she just needed to package it up and promote it better to others. She realized that she, herself, could position herself for a promotion, (and that no one else was going to do it for her).
From the webinars on Relevance and Building Your Credibility she realized that being clear and up front about her goals with others helped her land a C-Level mentor who helped her prepare.
Mari downloaded the Packaging and Positioning Yourself webinar which helped her organize her best stories and make the interviewing process much easier.
Mari used the tools and support she got from her membership to make this promotion happen for herself.
3. Karl – Got a better job (without changing jobs)
Karl was a project director in a retail company.
As someone who fell into the “work horse” category Karl was struggling to keep his head above water.
He is very talented.
He always delivered, so the work just kept getting piled on. And his reward for working so hard and getting so much done was, you guessed it — even more work.
Karl was stuck being over-busy.
From the member Coaching Hours and using the Career Year of Action Guide, Karl took control of his career path.
The Guide helped him create space in his work to be less busy and to do specific things each month to make his work more strategic, more visible, and more relevant to his company. The guide helped him build his credibility and his network, and better manage conversations and expectations with his boss.
The webinars and worksheets on Be Less Busy, Delegate or Die, and Ruthless Priorities helped him redefine how he approaches his work.
He realized that he could create a path for actually advancing his career, where before he was buried in the never-ending sea of day to day activities.
Karl was finally able to rise above the work.
He hasn’t changed jobs, but he likes his job a whole lot more and is getting more recognition than ever for the value of his contributions – not just for delivering lots of work. And he got a raise.
What do you want?
Why not join Azzarello Group to get the insights, the support and the advantage you need.
This is exactly what I formed the membership program to do — to encourage and support people to go for their breakthroughs.
Members get insights, tools, and access to me.
I really want to help. I had help. Help works.
So I priced the membership at a level that lets me continue to run it, and is easy for you to get approval for, or doable to pay yourself.
I have to say at $179/year it’s a screaming good deal. How much is a real career breakthrough worth to you?
Get your advantage.
Learn more about membership.
Join now.
Get the Career Year of Action Guide for Free
Special Offer: If you become a member this week (by March 15), in addition to being able to attend the member-only coaching hour calls with me, and getting access to all the the webinars and resources in the member library, you will get a free copy of the Career Year of Action Guide.
This guide stages out all the things you need to do (over and above your job) to ensure that you make progress in your career and aren’t just endlessly delivering work and not getting anywhere.
New members who joined this year:
If you joined after Jan 1, 2011 and you would like a free copy of the Career Year of Action Guide, just send an email to support@AzzarelloGroup.com and request one.
