.
.
Consistent Behaviors
I am always talking about how Brand is about consistent behaviors.
In fact, I just was interviewed by a Forbes Magazine editor for 90 minutes on this topic. Turns out, I was scooped by Aristotle!
As Aristotle will tell you, what I am saying about branding is not a new idea.
But the big idea here for me is that we build or degrade our Personal Brand every single day — in every single conversation, meeting, email, presentation, and interaction we have with others.
You are broadcasting your Personal Brand
The behaviors people experience most consistently from you, ARE your Personal Brand.
(By the way this is true for corporate brands too. Your company’s brand is granted to your company based on your customers’ cumulative experience with all the products, services, processes, communications, and employees that interact with customers.)
The question is — is it what you want it to be? And are you doing anything consistently, on purpose, to give people any particular impression of you?
If you want to build your Personal Brand here are the steps.
.
For example if you wanted a Brand of being…
Why now?
If you have made it this far in your career without bothering to build your Personal Brand, why should you worry about it now?
One hazard of leaving your Personal Brand to chance is that you remain somewhat of a blank.
Even if you are generally known as “good”, when opportunities come up, if you are not known for anything in particular so you don’t stand out very much. You don’t stand out as much as someone who is known for something specific.
Many people are striving for more recognition, relevance, and respect. Building your Personal Brand is a key factor in positioning yourself to attract the respect and the rewards you deserve.
Stand out more. Be more Credible.
You become a much more credible and powerful presence in your company if everyone around you says similar, specific things about their impression of you. Your Brand becomes significant and believable.
It doesn’t matter what you think or feel, or intend to do. Those things only matter to you. No one else can see them.
Others can only experience what you DO.
Another hazard of leaving your Personal Brand to chance are that you can be giving negative impressions that you don’t intend.
For example, I remember once when I did a 360 review, I got low scores on being a good listener. I was totally shocked, because I always considered myself to be a great listener.
What I learned when I dug in was that the few people I listened to, indeed thought I was a good listener, but the vast majority of my organization never observed me listening.
So to build my Brand as a Listener, I created more opportunities to listen.
By investing some thought and energy in building your Personal Brand on purpose you will increase your credibility and your value.
Build your Brand with My Career Workshop on DVD.
Working from home, it's easy to fill up every moment of your day doing something…
I am noticing something interesting in the pandemic about communicating. There is great disparity between…
Remember, Great isn't Cheap I see leaders setting themselves up for failure and credibility loss…
This month the topic in my Executive Mentoring Group is: Selling Your ideas. In my…
Reflecting on my own career, it struck me what an advantage it was that I…
Feeling remote and invisible During the pandemic, I've had a lot of questions from people…