Stakeholders and Sponsorship

The Webinar:

This month’s webinar was on


If you missed it you can
Download the Podcast
Download the whole Webinar
(which includes the presentation, and useful worksheets and templates.)
(more information below)

This is a good webinar to download if you need to make sure someone has your back at work, or if you want to get more recognition, or access to more opportunities.

Here is what we talked about in the webinar:

Stakeholders, Mentors & Sponsors

Don’t be the only one who cares about what you are doing!

Stakeholders, mentors and sponsors are the 3 types of support you need for your work and your career.

We talked about how to find and build each of these types of relationships, and how to think about what you need in terms of “many” and “few”.

You can’t have too many smart people in your life, but there are a very few, key, mentor and sponsor relationships that are vital to your success.

You may be assigned a mentor at some point, but you will never be assigned a sponsor. That’s up to you. Learn how to do it in the webinar.

Gaining visibility without being annoying

Many people get uncomfortable at the prospect of self promotion. I am never suggesting to create publicity for yourself in absence of delivering excellent results.

However, it’s equally as bad to deliver great results and have no one notice.

We talked about specific ways to create positive visibility that will never be annoying — and things you should avoid that always come across as annoying.

We also talked about how to create a purposeful and relevant stakeholder communication plan.

Strengthening Your Team’s Brand and Reputation

Another important thing to consider is how your team is perceived by all the stakeholder audiences you interact with.

We discussed a process of assessing your current brand and developing a plan to grow your team’s credibility with each of your key audiences.

Building Momentum across the Organization

Building a network of support is not just about connecting with people above you in your organization.

The most successful people build an “extra team” by creating a network of support, below and around them, across the whole organization.

We talked about the power of ritual, and fun, and participation, and getting widespread buy in. The more people you can get to truly care about what you are doing, the more successful you will be.

Successful People Get Help

Successful people are so successful because they get the most help.

Learn how to build a strong network of support and sponsorship for your career and your work.

Get the webinar

All downloads are free for members.

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Here’s how membership works:

Every month I do a webinar on topic of business leadership and success. Anyone can call into the live session for free.

If you want to get the podcast to listen at your own convenience, you can purchase it. If you are a member you get it for free.

As a member you get free access to all the podcasts, webinars and worksheets in the Member Library for 1 year.

You also get to participate in a monthly members-only Coaching Hour with Patty.

There are so many great resources available for free to members.

Do yourself and your career (and life) a favor and Join Now. Become a Member
(It’s only $179 for a whole year!)

With your membership to the Business Leaders’ program you will get access to this webinar and podcast AND:

  • Access to all the webinar podcast downloads from the Member Library
  • Useful worksheets with each webinar to help act on what is most important to you.
  • Personal access to Patty in monthly member-only Coaching Hour conference calls

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Membership to the Azzarello Group Business Leaders’ program is a practical and useful development program for your team.
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About Patty
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.


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You can find Patty at, follow her on twitter or Facebook, or read her books RISE and MOVE.

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