I was leading a Career Day last week with a group of executives, and we were discussing the topic of…
I’m breaking form in this blog post to bring you something “off topic” which I found fascinating. This is a…
Top Brand Myths: Brand is a Marketing job. Brand is about your “look” – your logo, your colors, etc. You…
Be careful what you measure… BMW serves as a good example of a company that measures service vs. providing it. …