Things you should know about me...

I work with companies and leaders who want to improve the way they work.

I am an experienced CEO, GM and business leader. I have transformed, turned around, and scaled the businesses I have led personally. I have significant experience developing executives and helping leaders step up to do a bigger more strategic job.

I work with CEO’s and GM’s who want to drive the same kind of strategic change in their business, and to improve the way their whole organization functions.

My Background

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

Patty Azzarello became the youngest general manager at HP at the age of 33.
She ran a $1B software business at the age of 35.
And she became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk).

Patty was featured in Forbes magazine in a column called "Women We Love".

Patty’s prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books:
RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life), and
MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls.

Contact Me


I have an amazing team of C-Level executives that support my work.

Meet the Group.

Water Buffalos

Azzarello Group contributes to some organizations doing great things in the world.

Read more about it.

How to contact me:

I'd love to hear from you.

Let's talk about your business and your team. Or just say hello, or give me feedback.

Send me email.
Call me: 408-234-0280

Azzarello Group, Inc.
2225 E. Bayshore Road #200
Palo Alto, CA 94303

Connect with me on twitter | Get updates on Facebook