Welcome to Azzarello Group.
My work here is about business leadership, strategy execution, executive career advancement, and building the kind of authentic success that does not require you to sacrifice your soul and your life, or kill your team to get there.
I’m the author of two books:
Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader AND Liking your Life (Random House)
MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks and Stalls. (Wiley)
I work at the intersection of business success and humanity.
Business can be hard on one's humanity... There are impossible demands, shrinking resources, nasty politics, arrogant people in power, shifting priorities, slow decsions, strategic stalls...It can wear you down.
Effective leadership is built upon dealing with these realities, and understanding what will truly motivate and engage people to do the work that the business needs done anyway.
My work enables leaders to help people stay motivated…to do new and challenging things…over a period of time…in an aligned and decisive way -- so your strategy doesn't mysteriously stall after the exciting kickoff, or fail to ever even get beyond the talking.
Here at Azzarello Group you’ll find lots of critical insights for your business, as well as specific and practical ideas and tools to implement them in your own situation to go faster, reduce risk, and lower stress.
But the theme that underlies it all is good leadership that is based on authenticity and humanity.
And I’m also here to give to you all the career advancement secrets that I learned during more than 20 years in building my own career up from entry level engineer, through mid-level and general management positions, ultimately to become a CEO...
(without turning into a self-centered, miserable jerk).
To hire me for a speaking engagement please contact me by clicking here.
To bring me to your company for a leadership or strategy session contact me by clicking here
Or to just say hello or give me feedback contact me here
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.
Patty Azzarello became the youngest general manager at HP at the age of 33.
She ran a $1B software business at the age of 35.
And she became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk).
Patty was featured in Forbes magazine in a column called "Women We Love".
Patty’s prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.
Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books:
RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life), and
MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls.