Hi, I’m Patty.

Welcome to Azzarello Group.

My work here is about effective business leadership -- and people.

It's about the practical aspects of leading teams, executing strategy, and building the kind of authentic success that does not require you to sacrifice your soul and your life, or kill your team to get there.

I’m the author of two books:
Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader AND Liking your Life (Random House)
MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks and Stalls. (Wiley)

Daily business reality can be filled with pressure and stress, impossible demands, shrinking resources, nasty politics, shifting priorities, slow decisions and strategic stalls...

Effective leadership is built upon dealing with these realities, while maintaining the high ground, and motivating, engaging and supporting people to drive the business forward.

Effective leadership demands clarity and accountability, but with genuine respect for others. It demands effective communication, and a commitment to developing the team along with growing the revenue.

Here at Azzarello Group you’ll find lots of critical insights and practical ideas for your business to go faster, reduce risk, and lower stress.

And I’m also here to give to you all the executive career advancement secrets that I learned during more than 20 years in building my own career up from entry level engineer, ultimately to become a CEO...(without turning into a self-centered, miserable jerk).

Want to connect with me?

To hire me for a speaking engagement please contact me by clicking here.

To bring me to your company for a leadership or strategy session contact me by clicking here

To learn about joining my Executive Mentoring Group to accellerate your own career advancement, click here.

Or to just say hello or give me feedback contact me here

My Background

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

Patty Azzarello became the youngest general manager at HP at the age of 33.
She ran a $1B software business at the age of 35.
And she became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk).

Patty was featured in Forbes magazine in a column called "Women We Love".

Patty’s prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books:
RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life), and
MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls.


I have an amazing team of C-Level executives that support my work.

Meet the Group.

Water Buffalos

Azzarello Group contributes to some organizations doing great things in the world.

Read more about it.